From https://en.wikipedia.org/wiki/1.1.1.1#Criticism_and_problems : Technological websites noted that by using 1.1.1.1 as the IP address for their service, Cloudflare created problems with existing setups. While 1.1.1.1 was not a reserved IP address, it was and is used by many existing routers (mostly those sold by Cisco Systems) and companies for hosting login pages to private networks, exit pages or other purposes,…
CloudFlare likely did this on purpose, because so many people can't get their heads out of their own asses and follow spec. Now there's a big spotlight on the people purposefully breaking the network. And it will be fixed, eventually, whereas previously, AT&T would have just said "take a hike".