I think a lot of new companies are going to be burned by this eventually.
Every time Facebook turns up the notification rate, they see more engagement. Every time they encourage Boosting a post, they make more money. And then later, when they can't link cause and effect, people like you and me and OP give up on the site completely.
Similarly, sites that A/B test and adjust features and "improve" their design constantly pay a real price - their users feel like guinea pigs and can't ever learn to use the product fluidly. But a .1% conversion boost is measurable now, while a slow bleed of users who want reliability can't be proven.
At a certain point trading goodwill for bigger numbers actually does become a problem, and I think we're getting there.