Earlier quoted context omitted.
I think it's ridiculous just because it clearly involved a lot of effort to solve a problem that doesn't really need solving. The choice isn't between a button and the massive hassle you describe. The choice is between a button and ordering the product on your smartphone in ten seconds, or picking up the product at the grocery store the next time you're there. How often do you need laundry detergent? Every two weeks?…
It's not the online ordering that I need to save time on, it's having to make a trip NOW because I forgot to order more ahead of time. That extra trip to Target takes a whole heck of a lot longer than 10 seconds, and when I consider how many extra Target runs I make every year it adds up fast.
Every bottle of Tide I buy at target also means amazon just lost out on a toilet paper sale and a paper towel sale and maybe some food if its a supertarget and all that other stuff target sells. Its not amazon selling a $20 bottle of tide but preventing the target sale of a $120 shopping cart full of junk.