Earlier quoted context omitted.
Wouldn't this ultimately make money FOR Google and only cost money to the company that placed the ad? Sure, Google's paying but they get their money regardless.
It reduces the value of their ads. Let's say you are an ad buyer. Previously 1M clicks resulted in 1000 sales, now 2M clicks result in the same 1000 sales. If you previously paid $1000 for 1M clicks, you paid $1/sale. If they are now asking you to pay the same $1000 / M clicks you'd be paying $2/sale, so Google would have to drop to $500 / M clicks to offer the same value to advertisers. But the same applies to ad se…
Its either the ad network running these click botnets or contracting someone to do it. If it was just impressions getting boosted, that just looks shady, those are barely worth anything.