After sleeping on it, I realized that what I wrote is based on my perceptions and projections. Putting one's disposable income towards ego-based goals and expecting a return is no different than what billionaires do. So the most altruistic thing to do instead is to put resources into goals that are determined democratically, without expectation of recognition or reward.
In other words, pay our taxes. Help the poor. Be of service to others. I'm not sure that it's possible to be the change we wish to see in the world and also make a profit.
I know that flies in the face of western culture and philosophy. So I would propose that the cognitive dissonance we experience when we try to integrate the views of people who see everything that's wrong with the world and the views of people who are grateful for what is, stems from imbalance. Sitting with opposing viewpoints makes us uncomfortable because we're confronted with inconvenient truths that implicate us. Then our avoidance of accountability creates the systems of control which trap us in the never-ending cycle of endless work with nothing to show for it.
Some examples of that might be the pageantry of the British royal family that papers over the class war happening under its watch, the performative displays of strength put on by China to curtail clandestine shell games carried out by the US, and even our idolization of celebrities who dine on the backs of the proletariat while the world burns.
The best way to break the spell is to get educated. If you think that Jordan Peterson, Ayn Rand and Milton Friedman make a lot of sense, then try Scott Galloway, Margaret Atwood and John Keynes. Loosely: the former build walls, the latter tear them down.
What I've learned in my own life is that wrestling with tough decisions and making the hard calls creates shadows in our psyche. Our choices form an identity which cements attachments that connect to densities that lower our spiritual vibration. So the wealthiest and most powerful people who have gone to the greatest lengths to achieve their goals are the ones most separated from their souls.
Meaning that if we want to help the less fortunate and reduce suffering, we need to work on healing our leaders. They don't want to be healed though. But maybe they can be reminded.
I had the utmost respect for Elon Musk when he was sleeping in his car to get real work done. But when he used his power and influence to dismantle the federal government through DOGE and cut aid that could result in millions of deaths worldwide ..not so much. When he arguably got the first reusable rocket into orbit with SpaceX, great! When he ignored the concerns of astronomers to fast track Starlink without bothering to give the satellites an anti-reflective coating, boo! It's not him I'm disappointed with, but his choices and lack of empathy when it counted.
The blind pursuit of efficiency creates injustice, and the refusal to rectify it creates intolerance. I think we've lost sight of what evil is because we've tied our identities to an immutable past which doesn't actually exist, because there's only now. I'm reminded of the quick and easy path in Star Wars, and when the Oracle in The Matrix said that we can never see past the choices we don't understand.
If we keep viewing the world through duality, with black and white thinking, good vs bad, us vs them, then we'll merely be custodians cleaning up the mistakes of the uber rich.
I think what I'm trying to say is that if we envision a better world and embody our dreams now, then we'll manifest a new timeline that escapes the will of people who would subjugate us.
What that means as far as where you place your energy is up to you. Imagine that!