Earlier quoted context omitted.
I disagree with you. I think the majority of Apple's promises are purely marketing. And this is a moment where the mask has slipped. Your account does not allow for the case where Apple can successfully convince their users that they are privacy-oriented while simultaneously not being privacy oriented. A great example of this is that they say that iMessage is end-to-end encrypted, and then the second you have an iClo…
> they say that iMessage is end-to-end encrypted, and then the second you have an iCloud backup that's completely broken. It’s not completely broken. For average users, erring on the side of being able to restore from backup is the best choice. For people who need more security, that’s what Advanced Data Protection is for. You have the choice of which option suits you best; I think the default is appropriate for typi…
The purpose of end-to-end encryption is that the messages cannot be read even by Apple. This is a feature that they advertise in their webpage about iMessage security.
All I'm saying is that a bunch of people believe that iMessage supports end-to-end encryption and at the same time know that their messages are encrypted by a key that Apple holds and can decrypt them with via iCloud backup.
That's quite literally marketing a privacy-centric product and having the reality (for the vast majority of users using the defaults) be substantially different than what was promised.
To put it even more starkly, Apple advertises that they can't read your messages, and yet they can.