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Menstrual tracking app data is gold mine for advertisers that risks women safety

cam.ac.uk

331–340 of 438 posts

Re: Menstrual tracking app data is gold mine for advertisers that risks women safety

#331

A relevant f-droid search: * https://search.f-droid.org/?q=Menstrual All of the apps that showed up in the search store data locally. Why would anyone not want to store this sort of data locally? What is the advantage of sending the data off to a server somewhere?

People have multiple devices, want to make the data available to their partners, etc. It's a legitimate but fragile use case.

Re: Menstrual tracking app data is gold mine for advertisers that risks women safety

#332

There's a FOSS alternative called Drip. https://dripapp.org/ It is funded by Mozilla and Open Knowledge Foundation. Available on iOS and Android.

Mensinator is also another FOSS that uses no third party sdks and is reproducibly built for android, fairly actively used, and made by women. https://github.com/EmmaTellblom/Mensinator

As I had failed finding an app that was not ad-ridden or oldish, my girlfriend and I are using this (I am copying her values, to know when her period will be). Also contributing some code :)

Re: Menstrual tracking app data is gold mine for advertisers that risks women safety

#333

I have been thinking about building a privacy-first tracking app for years now.

The problem is that stuff like privacy and open source don't attract the vast sums of venture capital that ad-selling businesses do. Sure, an average dev could probably build a working app like that - but could you ship the same quality as someone who can afford to hire an entire UX team?

No, but people don't care about UX perfection in comparison. Usually it just needs to work and not get in the way.

Re: Menstrual tracking app data is gold mine for advertisers that risks women safety

#334

They don't need apps to do this. I sat in a meeting with a data broker in 1998 where one of their managers was chuffed that they could determine menstrual cycles by analyzing purchasing records. And it wasn't hygiene products. Various foods and other spending patterns pop out after a 28-day correlation over groups of women that are artificially "synced" into cohort groups. This invasiveness will continue so long as t…

Can you elaborate? Because even with hygiene products, people buy them before they need them and stock up. And with food, you're often shopping for a week and for the whole family. You put things on a shopping list and don't buy them the same day you're using them, or even the same week. I suspect that even if the manager thought they could determine it, their actual "results" were entirely random. After all, how is…

I think it's more about when to push than about what to push. Maybe there are specific types of products aside from what's obvious, or actions to take or not to take. Like avoiding discounts when customers are least likely to develop loyalty, maybe even how to rotate through choices of products like meats to vegs to dish soaps.

By the way, I've seen self proclaimed male on social media posting how they use these trackers to predict their irresistible sushi cravings. Apparently, and contrary to intuition, men also have the cycle, just less obvious. Pelvis opening up and such.

Re: Menstrual tracking app data is gold mine for advertisers that risks women safety

#335

Earlier quoted context omitted.

This looked promising, but the first two things I tried to record with it seemed just outside of its capabilities. I track blood pressure daily, but it didn’t seem to have a way to record a metric that has two numbers. In addition, I record the sodium and potassium values of everything I eat, and I want a way to record the name of the food item along with those two values (preferably providing a dropdown for previous…

Yeah, there is no support for “multi-dimensional” metrics. So systolic and diastolic would each have to be their own metric. Food tracking in Reflect could use some work, but if you link with Apple Health, Reflect can pull data from Cronometer or MyFitnessPal for example. Any particular place you thought the premium was very aggressive? I’m open to changing that, it’s not the kind of feedback we normally get. Thanks…

A lot of things I clicked on just led to an upsell page that wanted me to do a week trial that led to a $49 monthly, which surprised me since I hadn’t even begun to explore and only had a single metric which I’d never even recorded a datapoint for. And it seemed like I only was allowed to define a single metric, so I tried to delete it in order to create a new one, but clicking “delete” on it was apparently a premium feature as well. I gave up.

You really need to let people actually use the product with no commitment, see how it’s useful, and then bug them a month later.

Btw, I found a bug: on the page where there are three big buttons and the third is “load a csv”, the csv button isn’t clickable. Only the icon on it is.

Re: Menstrual tracking app data is gold mine for advertisers that risks women safety

#336

Earlier quoted context omitted.

Pretty sure all the data for all targeted advertisement is automatically collected? When I search for things on AliExpress, and then later browse the Internet, it shows me ads for those things. Your solution sounds equivalent to banning all advertising on the Internet essentially when I do a Google search for something am I consenting to see ads for that thing?

> Pretty sure all the data for all targeted advertisement is automatically collected? Sure is. > Your solution sounds equivalent to banning all advertising on the Internet Not at all. We made targeted advertising a central pillar of the Internet before we realized what that meant. We've normalized the notion of being spied on on the Internet at all times, but that's a choice we made (or perhaps didn't make) that can…

[deleted]

Re: Menstrual tracking app data is gold mine for advertisers that risks women safety

#337
post #275

While unlikely, I personally believe that advertising revenue should be taxed at 50%. This would do a lot to align industry incentives. Advertising revenue would be looked at less as a free cash stream that can be bolted on everywhere. In this case, maybe the app could be monetized directly instead of whatever the fuck is happening now.

Revenue isn't taxed. Profit is. I suppose you could tax a proportion of your profit at a higher rate, according to the proportion of your revenue that came from advertising. But advertising isn't a "free cash stream that can be bolted on everywhere". It's part of a business model that either is sustainable or isn't. If you taxed it that much higher, a lot of businesses would simply go out of business, because people…

I understand that, and I kind if alluded to this being a concept less than a well thought out policy. If it was strictly profit, then all expenses of the business would be written against advertising and miraculously there would be 0 profit. My general point is that advertising revenue is insanely easy to get, especially with auctions and technology from google. Some of the problems and perverse incentives: - negative engagement in media - advertising screens at gas stations - popups everywhere - hardware devices you own display ads - software you purchase has ads - streaming services you bought without ads have ads added later

You all participate in society, so you get it. Advertising has become a tragedy of the commons and 2nd order effects are things like negative engagement and body dysmorphia. There needs to be a vice tax for advertisements to stop them from being bolted on everywhere. Lobbyists, smart policy makers, economists and lawmakers can come together to find the right mix. However, we should disincentivize it AND use it to make up for budget shortfalls.

Re: Menstrual tracking app data is gold mine for advertisers that risks women safety

#338

Earlier quoted context omitted.

Pretty sure all the data for all targeted advertisement is automatically collected? When I search for things on AliExpress, and then later browse the Internet, it shows me ads for those things. Your solution sounds equivalent to banning all advertising on the Internet essentially when I do a Google search for something am I consenting to see ads for that thing?

> Pretty sure all the data for all targeted advertisement is automatically collected? Sure is. > Your solution sounds equivalent to banning all advertising on the Internet Not at all. We made targeted advertising a central pillar of the Internet before we realized what that meant. We've normalized the notion of being spied on on the Internet at all times, but that's a choice we made (or perhaps didn't make) that can…

So if I purchase prenatal vitamins, then it’s OK if that retailer advertises to me assuming I am pregnant but if that retailer sells that information to another retailer now it it’s a problem? Is that the short of it?

Re: Menstrual tracking app data is gold mine for advertisers that risks women safety

#339

Earlier quoted context omitted.

So... the risk to women's safety is that they might end up paying less for hygiene products?

No, the risk to women's safety is that someone the woman doesn't want to know, could find out that they're pregnant. (Or using birth control or whatever)

Someone being an advertiser buying the data?
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