I do agree with the overall premise of encouraging children's creativity and the things that they enjoy doing. You don't want math to become a chore.
On the other hand, some things require study and practice to be really good at, and that is "work", and many kids don't want to do the work.
Our boy, who just turned 9, is very good at math (his school's standardized tests put him at 99th percentile in the US for his grade level, though 1) I don't put a lot of stock in those standardized tests, and 2) the US doesn't exactly rank high in math skills, so this is less impressive than it sounds). He's not a genius, but he grasps concepts quickly and fairly intuitively. He's curious about the world, asks lots of questions, and is capable of understanding and retaining many scientific concepts that kids older than him would struggle with. (Example: two days ago, he was asking me about quantum computers and I mentioned that they need to be kept very cold, he asked whether they use oxygen, because oxygen turns to liquid at -173C. I thought he just made that up, but when I checked (I didn't know myself), he was pretty close (the actual number is -183C.) So he has the innate talent to work with.
But despite his gifts, he still needs practice for the math concepts to take root, and without that he makes a fair share of basic mistakes; and he still needs to improve his logic reasoning skills. So he has daily math homework after school (because math instruction in elementary schools in the US is low). We use Singapore Math workbooks (I've tried various apps and online programs, and honestly, paper workbooks are just better--but that's another topic).
He knows he's good at math and wants to continue to excel at it. (Just like a talented basketball player doesn't reach his full potential without working at it, something I repeatedly emphasize to him.) BUT he still struggles every single day to do his homework, because he prefers to play video games, shoot hoops, etc. (loves basketball, football, soccer, but has a lifelong physical disability that will prevent him from ever playing a team sport, to his great chagrin). I have to push him every single day or he would simply not do it. He actually wants to do math, and when we talk about it, he'll confirm that, but when it comes time to actually do it, he just doesn't have the willpower. (I mean, what kid prefers to practice math problems instead of play video games?). Hopefully he'll get the willpower at some point when he's older. But that day has not yet come.
That was a long reply to say: it sometimes does take a lot of pushing.