Earlier quoted context omitted.
The USB-C connectors on laptops and phones can deliver 240 watts [1] in a 8.4x2.7mm connector. 12VHPWR is 8.4x20.8mm so it's got 7.7x the cross-sectional area but transmits only 2.5x the power. And 12VHPWR also has the substantial advantage that GPUs have fans and airflow aplenty. So I can see why someone looking at the product might have thought the connector could reasonably be shrunk. Of course, the trick USB-C us…
The spec may say it, but I've never encountered a USB-C cable that claims to support 240 watts. I suspect if machines that tried to draw 240W over USB-C were widespread, we would see a lot of melted cables and fires. There are enough of them already with lower power draw charging.
Users needing the 240W have a whole chain of specialized devices, so buying a premium cable is also not much of an issue.