[flagged]
>"The group that whines about this kind of thing"
Can't speak for artists, but I do not whine. I just simply find it tasteless and disgusting.
Apple apologizes for iPad 'Crush' ad that 'missed the mark'
331–340 of 1001 posts
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#332You cannot talk brand identity here. Most of the people here don't know what pays those big salaries. They think that clean code, scrum, pair programming, CI, CD are the critical points of a corporation.
Yes, I am arrogant. Because I read here from 2008, and I know some things. Apple is just too big of a corporation to be adequate anymore.
This ad is a total f*k up. Apple is build over the work and ideas of creative people. This is the direct result of nepotism in a corporate ladder and design by committee.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#333This ad worked perfectly.
I never would have heard about it had people not gotten upset by it.
Apple "apologizes" then counts the money as it flows in.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#334Missing from this extremely short and underreported article is how badly this played out in Japanese market. The culture they have states that musical instruments, creative tools have some energy and imbued sense of spirit to them. So destroying these elements of culture is really really blunt and gauche to them. The majority of the push back came from Japanese people, and then artists empathizing with their sentimen…
[flagged]
I'm honestly shocked. This is not okay, specially when the parent post is not even praising that country in any exaggerated way, just stating a fact.
There are no acceptable targets when it comes to culture.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#335[flagged]
It's not a "group", the ad was distasteful, and one has to wonder how it got approved.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#336I really don't understand why the internet needs to turn everything into a stupid argument.. Who cares of an Apple ad...
I wonder how much of the outrage is just manufactured by a marketing firm. I noted that mainstream outlets were writing about the outrage when the youtube clip had just 70,000 views.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#337I like it. You throw away all your hard-earned, expensive instruments, tools, and crush them to be sure. You then go buy an iPad, and the circle is complete: You're now a next-generation Apple consumer! Just turn on YouTube kids and watch slime videos for the rest of your life. Reject culture, consume the slop.
I thought Apple did a great job of providing an ad that makes a bold statement (which is the ultimate goal of advertising).
In other words, I think Apple crushed it (pun intended).
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#338The biggest thing that makes me wonder about this ad is: "why?". It certainly costed more to make than an average ad, regardless if it was CGI or real, it should be obvious to anybody who has ever itneracted with humans why crushing a bunch of instruments and tools they use would be a bad idea, all to get it mention more often thanks to society's backlash? Apple isn't some newcomer who needs all the attention they can get, every man, woman, child, dog and cat who can afford apple products has heard of them and I doubt hearing about the brand new iPad pro a million times more is going to change their decision to buy it or not. Most of their userbase is people up to their eyes in the apple ecosystem, all they have to do is send a push notification about the newest iProduct, initiate the planned obsolescence procedure, and watch the cash pour in, the rest would just need to see an ad about the amazing new health app or whatever with a suttel subtext of "and if you don't buy this you're a poor low-status chump lol". But again, I don't run a trillion+ dollar tech company so what do I know?
This also reminds me of those 4chan pranks where they tell people that the new software update made the iPhone waterproof or they can charge it by putting it in a microwave. This time they wouldn't even have to make fake ads: "look, apple said new iPad can't be crushed, post a tiktok of yourself stomping your iPad nothing can go wrong!" (disclaimer: the previous text in quotes is in quotes for a reason; don't do that to any of your devices. There's no warranty to the extent permitted by law, etc etc).
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#339I like it. You throw away all your hard-earned, expensive instruments, tools, and crush them to be sure. You then go buy an iPad, and the circle is complete: You're now a next-generation Apple consumer! Just turn on YouTube kids and watch slime videos for the rest of your life. Reject culture, consume the slop.
We should be commending the honesty!
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#340I’m just happy to see the overwhelming consensus on the internet is “apologizing for what”. Apple shouldn’t be apologizing at all. The add was cool.
It was very painful to see musical instruments and cameras/lenses destroyed. These things are so dear to many creative people that it feels like watching someone's arm being cut off. No matter how cool the camerawork is, it just sends a very negative message about the product and their marketing team.
I play guitar and I didn’t find it painful to watch. I thought it was a cool idea illustrating all those instruments being compressed into a tiny device.