Hardline materialism is indeed dying and the presumption that all matter possesses a degree of consciousness currently has two major undercurrents: panpsychism and idealism.
Most scientists that operate under the assumption that consciousness, as we experience it, is an emergent property align toward panpsychism, matter and consciousness somehow being co-primitives in the ontology to kickstart reality. But there are many problems with panpsychism, the first being that it's a dualism, that is it requires two separate magic tricks at bootup. Since physics only knows about matter, panpsychism is not considered a scientific theory, just an interesting philosophy. The later problems with it are leftovers from the formerly popular materialist framework. How does the proto consciousness of matter grow to give us the taste of sugar, or love? Where is that conscious property? How to identify it? Etc.
Now, from an Occam's razor's perspective, I think the less popular idealism (consciousness is the primitive, then it boots up matter) is actually the most parsimonious. It's the least intuitive at first, but when you take the time to listen to arguments from a scientific and analytical philosophy standpoint (e.g Don Hoffman, Bernardo Kastrup), it's the only one that actually makes any kind of sense, while in the process solving most of the numerous problems raised in physics and philosophy (e.g. local realism is false, so where is matter when consciousness doesn't experience it? If the probability that we're in the one real reality 1/N, why would we assume that we are? And many more). It also gives us as a bonus that it manages to reconcile those fields with the nondual intuition from traditions that document accounts of people who have lived with that realization (e.g. Buddhism, Advaita, Taoism, Sufism, Christian mysticism).
It does require a profound conceptual paradigm shift. Way deeper than at first glance we realize is necessary. So I generally just recommend that people dive into it by reading or listening to discussions by the people that I've mentioned, rather than knee-jerk responding.