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EU data regulator bans personalised advertising on Facebook and Instagram

reuters.com

331–340 of 765 posts

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#331

Personalized advertising should never have been allowed without a specific opt-in. I know lots of advertisers think they can't live without it --- because promoters have told them so.

Observationally, facebook ads are the best I’ve seen by a long shot.

Instagram ads is why I started going to live concerts again. Were they not personalised it wouldn't have happened.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#332

Earlier quoted context omitted.

Personalized advertising is based on data, and there shouldn't be hard to see some ways in which misuse it, even with user consent. And no, saying "Yes, I consent to cookies and terms of use and data collection" doesn't fix this.

Would you also ban store loyalty cards for the same reason?

I wouldn't ban them, but with those I also have a pretty clear view of exactly what information is trading hands. I tell the store exactly what products I bought , in which store and at what time. And in return I might get a rebate or similar. In that situation I can choose NOT to show the loyalty card when the kickback isn't good enough or if I'm buying something I don't think should go in my "profile". (And for this reason, I hope stores wouldn't link these purchases using any other means I don't approve of, such as through the same credit card being used).

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#333

Earlier quoted context omitted.

^this. I don't have anything against personalized ads based on information that I willingly share. If I am following a bunch of groups of kite-surfers, I actually welcome ads for kite-surfing gears and services while browsing those groups. If I explicitly decide to share my address on my social network profile AND, explicitly authorize the use of this information for targeting, I don't mind, and actually welcome seei…

I am curious what widespread legislation on this front is going to cause. Not meaning to defend surveillance capitalism in the slightest, it belongs in the dustbin of history for reasons too numerous to articulate, but merely from the perspective that personalized ads that creep on you were essentially made a load-bearing column of the Internet before anyone knew how creepy they were going to get with it, and now jus…

> I am curious what widespread legislation on this front is going to cause

Nothing. More dark patterns to trick people into accepting tracking. Look to how the industry reacted yo GDPR.

> personalized ads that creep on you were essentially made a load-bearing column of the Internet before anyone knew how creepy they were going to get with it

You can have personalized ads without invasive and pervasive tracking

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#334

Comments here so far focus on personalised ads as the issue -- but that's a symptom of what's being banned, which is the mass collection of personal data. Personalised ads are beside the point. The issue is how they are personalised, namely by building a rich profile of user behaviour based on non-consensual tracking. It isnt even clear that there's a meaningful sense of 'consent' to what modern ad companies (ie., go…

^this. I don't have anything against personalized ads based on information that I willingly share. If I am following a bunch of groups of kite-surfers, I actually welcome ads for kite-surfing gears and services while browsing those groups. If I explicitly decide to share my address on my social network profile AND, explicitly authorize the use of this information for targeting, I don't mind, and actually welcome seei…

Yeah, it's so much more than most people realize. It's not just visiting websites with tracking pixels either. Like, companies you use will upload your data to facebook. They will take their pool of emails or members of their customer programs and send to facebook to be able to target you. Thus giving facebook more information about you.

When I visit facebooks https://www.facebook.com/off_facebook_activity I see that lots of places have shared my information with facebook..

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#335

Earlier quoted context omitted.

I saw an ad a while ago for a piece of software that turned out very beneficial for my business. I did not know that such software existed. The ad was good for me and for the seller. Trade is not a zero sum game.

Trade is not a zero-sum game. Advertising is. The fact that advertising sometimes actually helps in discovering a product you actually needed is a coincidence. The main point of advertising is to convince people to prefer a product for reasons other than cost/benefit. Even in your case - did you see the ad and immediately bought the product? Or did you see the ad and then actually went and looked for reviews, competi…

No, advertising isn’t zero sum.

There is no reason to assume that the negative effects outweigh the positive effects.

There are some forms of advertisement which are maybe bad.

I think we would be worse off if all advertising were banned.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#336

Ok, my contrarian hot take (for HN at least). The real entities we need to be afraid of in regards to privacy are governments & politicians, not companies & entrepreneurs. The worst thing a company can do is try to sell you more soap. The government on the other hand can literally ruin your life (or even end it in some countries). The EU is doing a fantastic job of keeping everyone distracted by pointing the finger a…

I just want to note that even if you are only afraid of the government in regards to privacy and not companies guess who those companies sell your data and privacy to. As an example the US government already buys location data from companies [1]. Protecting your privacy from the government (while also important) isn't enough due to companies sharing their data with the government, sometimes even for free and without being forced to do so [2]. Therefore you can't protect your privacy from the government without also protecting it from companies.

[1] https://www.eff.org/deeplinks/2022/06/how-federal-government... [2] https://edition.cnn.com/2022/07/14/tech/amazon-ring-police-f...

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#337

Comments here so far focus on personalised ads as the issue -- but that's a symptom of what's being banned, which is the mass collection of personal data. Personalised ads are beside the point. The issue is how they are personalised, namely by building a rich profile of user behaviour based on non-consensual tracking. It isnt even clear that there's a meaningful sense of 'consent' to what modern ad companies (ie., go…

I think in the context of privacy "personalised" always means "personalised by using information the publisher shouldn't have". Facebook has my age and home town, knows what many of my interests are via groups I'm in. I don't think it's wrong to say I have given them that information voluntarily and so long as they keep it on their servers only, I'm ok with them showing me a mountainbike ad because I'm a 40yo male wh…

The irony is that Facebook doesn't use the information you give them. I get garbage tier ads because I block their tracking, but with the information that I gave them, specifically that I graduated with a CS degree 10 years ago, they should be able to infer that I make good money and have nerdy interests, but the ads they show me are for cheap clothing.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#338

Facebook and all other ad networks using personalized advertising will pull out from the EU, then.

Facebook is the only player that actually has ALL the information it needs (Age, Sex, interests, location, things searched for in marketplace, which friends people have, what they have searched for, etc).

They are more or less the only player that can do pinpoint personalized advertising with the data they already have.

So this can't possibly be about advertising on facebook dot com, to registered facebook users? It has to be about something more nefarious, such as facebook acting like an ad broker themselves and using their vast data to track people and show ads on other non-facebook sites?

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#339

Earlier quoted context omitted.

Governments have a monopoly on violence. And as history has proven (especially in the EU), they tend to use it. Even in good times, in countries with mostly balanced institutions, the government can lock you up in prison and throw away the key if you piss off the wrong people. On the other hand, I can assure you the only thing Unilever is aspiring to do is get you to buy more toilet bowl cleaner. And I know the rebut…

Others have addressed the surveillance issue plenty (but in case it's still not clear, if your data is for sale commercially, then your government will buy it), but I think it's important to also stress the insidiousness of repeated mass consumer propaganda, given your toilet bowl cleaner example. Consider Oreo O's: a breakfast "food" with 11.5 g sugar and 1.3 g protein. Allegedly (according to the Wikipedia article)…

The truth is, there are far more complex reasons behind American kids being fed sugary cereal than "the dumb people got duped by the evil advertisers (but not me of course!)."

It turns out kids like sugar, incomes have been stagnant for decades, and food deserts exist. What's the cheapest, shelf stable food item on a per-meal basis that your children will voluntarily eat without a fight before work? Sugary cereal. Could any of those factors possibly be the root cause of the market success of sugary cereal? Or is it all because of the evil mind controlling advertisers tricking the stupid people (not you of course)?

The reality is, in a free society, at some point you have to give people responsibility over themselves. I know the impulse of the elite (and rich people on the internet) is always "let me protect you from your own stupidity, I'm smarter!" However, history has shown that impulse is wrong. Preventing businesses and customers with needs from efficiently reaching each other through targeted advertising is in fact a net negative for society.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#340

Earlier quoted context omitted.

> increasingly microsoft Will the EU fix Windows by banning the insane amount of tracking they do? Would be nice. The OS is literally at its peak in terms of being great, but all the telemetry, forced accounts and Microsoft ads keep the meme alive that Windows is awful, when in fact, if you remove those three things I mentioned, you have an insanely reliable and polished OS, all my issues with Windows have always com…

The telemetry, ads and forced online accounts are the only major changes since Windows 7 that I can think of. What useful features has Microsoft added since then to make you consider it at its peak currently? I haven't been using it as heavily and I'm genuinely interested if there's something great I've missed.

For developers, the great addition has been WSL2.

But that's about it. For regular users, Windows 7 has been the best, and after noticing how my parents struggled with the updates, nothing can convince me to think otherwise.

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