Earlier quoted context omitted.
In the space Atlassian is in, choosing to be unprofitable while quickly growing could make sense. It is not necessarily true for other sectors (e-scooters, different delivery services, maybe even Uber), as there is no stickiness in those areas. Whenever a cheaper Uber would come to my city, I'd drop them within a second. They are usually cheap while they can burn VC money. If Atlassian can keep their system for a cou…
Whenever a cheaper Uber would come to my city, I'd drop them within a second. Isn't the stickiness that drivers will only switch if customers use it, and customers will only switch if drivers use it?
Consumers switch because prices are low since the rideshare company is artificially subsidized.