I also take huge umbrage that the framing of this is just as horrible as the framing of paying taxes in the US.
People think, wrongly, that they make $100k, and have to pay 35% of that to the gov.
Wrong. You always only made $65k. There are studies that show wages have always tracked with taxes (up to a point).
Think of it this way - if your taxes went up to 75%, would you still work for 100k? No. Your take home would track in a few years (or sooner) to bring you back up to taking home 65k.
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So I am nexflix, I charge 9.99 and pay whatever entity processes my payments like 1-2% if even. There is some other costs to this - infrastructure and employees, probably a bunch more.
Apple comes in and says "we build, and maintain a platform, that costs us x amount to maintain, and we sell 100's of millions of devices that utilize this platform, and provide fairly long-term support for those devices. We want you, if you want access to this platform, to pay y% of revenue derived from using this platform. We will call this the apple tax.
Is this fair? If you think taxes are theft, you probably think, "no". But you are wrong. Taxes are the % of your "output" used to keep the commons going. You know roads, bridges, laws, money, military, water, clean air, safe food, yadda yadda.
So the apple tax might be high, but it's mostly irrelevant. As a small dev, you would never have the reach you can have with the app store anywhere else. As a big dev, you look at where you can generate more revenue and think "fuck apple, let's start making legislation so I can use their platform but make more money without paying into it."
These "solutions" are just monied interests wanting more profit. This should only be handled in a way that suits the interest of consumers but they are not at the table.