So, will the AI companies raise prices? That's the article's main claim.
Uber ran at a loss to build market share for over five years after the IPO.
So it it not impossible for an overhyped IPO to run in that mode. The
AI service industry might do that, too.
Uber raised prices some, but mostly squeezed drivers harder. When Uber started,
driving for Uber was a well paid job. It isn't, now. AI companies are mostly capital cost, so they don't have the oppression option.
Hardware price/performance may not improve much near term. Graphics GPU price/performance hasn't improved much in the last decade. DRAM prices have gone up.
Fabs are all booked up. NVidia says not to expect better price/performance before 2030.
More efficient, specialized models are a strong possibility. Dumping all of human knowledge into a coding tool may be unnecessary. Although this would work a lot better
if the LLM crowd figured out how to get a reliable "I don't know" answer out of a small model, then call on a bigger one for help.