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The buns in McDonald's Japan's burger photos are all slightly askew

mcdonalds.co.jp

321–330 of 333 posts

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#321
post #49

This is such a dastardly psychological trick. Being slightly aswew really hard to fight the subconscious urge to reach out and 'fix' them. I almost want to rush out to a nearest McDonald's right now and buy one of these burgers so that I can make sure that it's buns are aligned properly....

are you a charachorder keyboard user?

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#322
post #47

I just want to note how fast this page is. 806kB transferred. 766ms to finished. I hit the DFW AWS CloudFront pop from here. Similar page for BK https://www.burgerking.co.jp/menu 31MB transferred. 6.5s to finished. Hits the DEN pop (but it's a "miss"). I am in Colorado. uBlock is on. Even if you don't count the 7.5MB of fonts on the BK page, that's wild.

additionally, BK shows this terrible modal banner to "use our app instead". gross.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#323

Earlier quoted context omitted.

Honestly, it’s adorable and I love it.

It's to get people on social media posting about it so more people go look at it out of curiosity. Result is lots of people looking at the McD's menu.

Well, they've done it in a way that doesn't irritate me, so kudos to their marketing team.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#324
post #296

Earlier quoted context omitted.

Nice video. Thanks for sharing. I gotta say, ever since I saw that comparison video of the Burger King CEO and McDonald's CEO eating their own burgers, I can't get the question out of my head: WHY DOES NO ONE AT MCDONALD'S EVER EAT THEIR OWN PRODUCT?

everybody i know that works at mcdonalds eat there at least once in a while. if you mean the ceo thats just your average top level exec with a private chef and a health nut wife who only eats out when its a place with a month long wait list and no prices on the menu. last time he had "normal people food" was way back when he was just a middle manager. its not because he knows its dangerous or unsanitary, he could alw…

I read this and chuckle because I'm the type to eat at a Michelin Star restaurant for dinner and then get Taco Bell for lunch the next day.

I don't think I'll ever consider myself above most fast food. I'd take a McLaren to McDonald's.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#325
post #70

A video posted by McDonalds Canada reveals how they stage the burgers for photographing them. They shift each layer backwards (bun, meat, etc) so that the ingredients of the layer are more visible when photographed. The top bun ends up being a few inches backward compared to the bottom bun. https://www.youtube.com/watch?v=oSd0keSj2W8

That photo burger paddy looks very different from the restaurant bought one?!

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#326
post #148

Earlier quoted context omitted.

Didn’t they start that from acquiring jet.com?

IIRC, they revamped Walmart.com around the time of the Jet.com acquisition, so that probably had something to do with it.

Cool! I had a friend working there at the time. First time I heard about F#

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#327
post #204
post #70

A video posted by McDonalds Canada reveals how they stage the burgers for photographing them. They shift each layer backwards (bun, meat, etc) so that the ingredients of the layer are more visible when photographed. The top bun ends up being a few inches backward compared to the bottom bun. https://www.youtube.com/watch?v=oSd0keSj2W8

However, the buns on the Japanese menu are much more obviously askew than other countries menus, which is the interesting point I imagine the OP was getting at. Compare for example with the UK images which are much more symmetrical: https://www.mcdonalds.com/gb/en-gb/menu/burgers.html

I have just noticed that on the UK menu, there are a few crumbs or sauce drips next to every single burger, which there are not on the wonky Japanese menu.

It seems there are definitely some interedssting nuances between food photography in different countries.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#328
post #135
post #130

Earlier quoted context omitted.

their app has some very strange flow to it, i cant tell if it feels designed by committee or if there are just so many strange use cases that its somehow the least bad given some arbitrary constraints i cant begin to understand. even selecting my restaurant is a constant battle. the closest restaurant to my house as the bird flies is not the closest restaurant. even the closest by miles driven involves much more comp…

I tried to log into it just now to see which McDonald's it would select for me at home and whether it would be callous about changes. But when I touched the icon to open the app, a big M appeared on a bright red screen and then it died and returned to the home screen less than half a second later. (Good work, fellahs! Good work!)

do you have the most up to date version?

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#329

Earlier quoted context omitted.

Probably. Similarly, Walmart has a great eng org for a company of its size.

As someone who works there, as a Data Scientist, I can't scroll past this without expressing my disagreement. I've never seen a worse eng org. Coming from Uber, it was and is shocking how dysfunctional Walmart tech is. Maybe my standards are too high.

Perhaps your opinion is a bit more up-to-date than mine and perhaps you are more critical :-)

But an important part that I wish I *bolded* at this point, is *for a company its size*.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#330
post #315

Earlier quoted context omitted.

> Oddly I could not find any cheaply priced Japanese Whiskey Any bog-standard supermarket will carry a variety of very low end Japanese Whiskeys. You can easily find 750ml for about 1000 yen. It won't poison you(!), but it is pretty rough. At this price point, it is rarely drunk neat. Also, Japan has nationwide uniform alcohol taxes. Alcohol taxes vary widely in the US by jurisdiction.

I mean more like, I'd look for the stuff that's like $300-$400 in the US at various places that would sell it in Japan and generally speaking it was more expensive in the stores in Japan after conversion. I was expecting it'd be like similar price or less. So I opted to just buy the imports in the US.

Oh, I misread your original post. You are looking for the "home country discount". Japan doesn't really have it for most things that are exported.
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