Earlier quoted context omitted.
I'll try and tackle this one. I think the world is getting more ads because Silicon Valley and it's Anxiety Economy are putting a thumb on the scale. For the entirety of the 2010's we had SaaS startups invading every space of software, for a healthy mix of better and worse, and all of them (and a number even today) are running the exact same playbook, boiled down to broad terms: burn investor money to build a massive…
> Billboards and other such ads, which were once commonplace are now solely the domain of ambulance chasing lawyers and car dealerships. TV ads are no better, production value has tanked, they look cheaper and shittier than ever, and the products are solely geared to the boomers because they're the only ones still watching broadcast TV. This actually strikes me as a good thing. The more we can get big dumb ads out of…
You are describing two different advertising strategies that have differing goals. The billboard/tv commercial is a blanket type that serves to foster a default in viewers minds when they consider a particular want/need. Meanwhile, the targeted stuff tries to identify a need you might be likely to have and present something highly specific that could trigger or refine that interest.