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The Walt Disney Company and OpenAI Partner on Sora

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Re: The Walt Disney Company and OpenAI Partner on Sora

#321

There's a Kingdom Hearts joke in there somewhere, but I don't know enough of the lore to make it.

I tried on my own but couldn't beat Claude for punch:

"Disney putting their characters into something called Sora with a confusing roadmap and lore nobody fully understands. We've come full circle"

Re: The Walt Disney Company and OpenAI Partner on Sora

#322

Earlier quoted context omitted.

I actually straight up don't think they give a shit anymore. I think decorum works in an environment where decorum is the norm, but we have entered a political moment where that is no longer the case. And I think that this kind of thing bleeds so heavily into culture that they no longer give a shit about having their characters next to it. They have enough plausible deniability; they did not create the content. I thi…

Besides, the character they built their empire on is in the public domain now.

No he’s not. Disney still owns the trademark on the signature mouse. What’s in the public domain is Steamboat Willy.

Re: The Walt Disney Company and OpenAI Partner on Sora

#323

Earlier quoted context omitted.

The question is why it shows up on your Tiktok feed.

This used to be a "zing", but don't think it is anymore. Try to make a new profile somewhere and select a few topics of interest. You will get suggested the most engaging "relevant" content. For me, I made a cycling Instagram and my feed instantly got filled with girls showing of cleavage in lycra with cycling hashtags.

It was not meant as an attack on GP; it was meant as exactly this opportunity to question "the algorithm".

Re: The Walt Disney Company and OpenAI Partner on Sora

#324

For everyone concerned about the AI systems being trained on copyrighted material: this was always the end-game of that argument. Once the technology was proven out to be useful, someone with a huge IP portfolio was going to slam that portfolio directly into the training data to get their own copyright-unencumbered AI.

Copyright unencumbered... For their own characters?? Why would they need clearance to generate things trained on their data.

Because the tool can generate output faster than human employees alone can (and they control the "legitimate" gate by which other people can use those characters in the tool).

The consequence being that for everyone complaining that AI is disrupting artists right now: these will, in hindsight, be the halcyon years. Even if we assume the copyright arguments hold water in court and AIs trained on other people's copyrighted material are ruled poison-fruit machines, the end result isn't the end of synthesizing-AIs... It's synthesizing-AIs only being owned by people with a big enough data portfolio to train them. Techno-anarchy replaced with techno-corporatocracy, and the smaller-volume artists still lose on being unable to out-produce their competition in an art market.

Re: The Walt Disney Company and OpenAI Partner on Sora

#326
post #7

Is this their YouTube goes legit moment? i.e. Disney get paid (by indirect means so far) for characters on OpenAI but not (yet) Gemini? If this includes exclusivity deals it could be big.

My household might be an anomaly but my kids know and prefer YouTubers more to Disney characters.

Re: The Walt Disney Company and OpenAI Partner on Sora

#328

What mad world are we living in where Disney — Disney — is paying someone to lose control over its IP?

Disney has been a wannabe tech company for the longest of times. They started the streaming Wars with Disney+ and have had massive spend on AI already. There is virtually no creative or artistic talent left in the company.

Toy Story was essentially a tech demo for Pixar. And they worked alongside Apple to make the Squeak Smalltalk programming language.

Re: The Walt Disney Company and OpenAI Partner on Sora

#329

Surely OpenAI should be paying Disney for the rights to their content. What an upside down period we are living in.

It literally depends on who it is benefitting. If I run a small clothing company ad I want to print Mickey Mouse tshirts becasue it will make me money, I need to pay license fees to Disney to use their IP.

On the other hand if I am the biggest clothing manufacturer in the world and my tshirts are worn organically by loads of influencers, Disney might contact me and ask me to make a tshirt of their character so that they are getting exposure to a certain demographic on a certain platform. This way round it is advertising and so it benefits disney, and so instead of me paying to license their characters, they pay me to advertise them.

Re: The Walt Disney Company and OpenAI Partner on Sora

#330
post #144

Earlier quoted context omitted.

"there were certain historical characters removed from Sora 2 because people kept making racist videos that are hard to censor, and it became increasingly unhinged" Also Google "Elsagate" to see what sorts of things people would like to do with Disney characters. Or a YouTube search for Elsagate. The other thing I'd point out is that people kind of seem to forget this, but it isn't a requirement that AI video be gene…

> Also Google "Elsagate" to see what sorts of things people would like to do with Disney characters. Or a YouTube search for Elsagate.... Elsagate shows the level of effort that people are willing to put into this (a strange combination of laziness, but extreme effort poured into enabling that laziness). I still wonder what motivates the people behind that sort of thing. It'd be easy to understand if it were just por…

There won't be one single reason. For some it is a dark sense of humour perhaps twisted a little too far off track, that perhaps they should keep in their own head or at least just between very close friends. For some it is simply money without caring that it might upset people: get enough engagement and ad impressions and it is worthwhile if you can ignore the moral aspect. Money might not be the objective at all, there are people who just want the attention, or the appearance of attention, and fake internet points (youtube views and such) sate their need at least temporarily. For some it is simply deliberate griefing, for all the reasons that is a thing generally. Or some mix of the above. None of it healthy IMO, but explainable.

In a few cases it is a dark in-joke between a small set of people that just happened to have used a public host for distribution, that unexpectedly went more viral.

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