Seems like their business plan is unsustainable. What's a sustainable cost model? Say an 8xB200 server costs $500,000, with 3 years depreciation, so $166k/year costs for a server. Say 10 people share that server full time per year, so that's going to need $16k/year/person to break even, so ~$1,388/month subscription to break even at 10x users per server. If they get it down to 100 users per server (doubt it), then th…
A realistic business plan would be to burn cash for many years (potentially more than a decade), and bank on being able to decrease costs and increase revenue over that time. Investors will be funding that journey.
So it is way too early to tell whether the business plan is unsustainable. For sure the unit economics are going to be different in 5 and 10 years.
Right now is very tough though- since it is basically all early adopter power user types, which spend a lot of compute. Later one probably can expect more casuals, maybe even a significant amount of "gym users" that pay but basically never uses the service. Though OpenAI is currently stronger for casuals, I suspect.
Over the next decade, hardware costs will go down a lot. But they have go find a way to stay alive (and competitive) until then.