One thing that lead to this problem is that pretending every relationship goal must be bundled together with every other relationship goal.
There is nothing invalid about wanting casual sex. The problem is failing to communicate that that is what you want. The result of that problem is "players" of "the game" devolving the entire situation into something that is fundamentally intractable for everyone involved.
It turns out that a significant percentage of women do want casual sex. The overwhelming majority of those women also don't want to be exclusively objectified and used, because that leads to poor quality sex, and a general lack of post-sex aftercare (which is important groundwork for good next-time sex). This situation is nearly always expressed by women with the same overgeneralized story that paints every man who has ever interacted with her as an abusive narcissist. The problem is that a woman's desire for casual sex is overwhelmingly catered to by men who ignore this story, and most of those men do so by behaving (intentionally or not) as abusive narcissists. Why? Because the men who do listen to this story are left with no meaningful room to make a move.
We have too much narrative focus on women telling men "don't". Obviously that's an important discussion to have, it just needs to be accompanied by women telling men what to "do", and "how". Most men really need to hear everything a woman is concerned about, good and bad.
Dating apps have involved themselves in this problem by replacing dating itself with advertising. If a woman has a real conversation with a man, then there is real room for her to lay out positive interest. On the other hand, if a woman advertises her positive interests, then she is effectively asking for both constructive and harmful interaction. So very few women actually communicate (on a dating app) any interest other than a desire for committed romance. Those who do are overwhelmed with men who finally found what they are looking for. Those who don't are overwhelmed with men who just want to check behind the curtain.
If a man wants to advertise himself as a thoughtful listener, there is no meaningful way for him to prove he is genuine. If a man wants to advertise himself as the best compromise (who will give you lazy sex, but be hot enough to make up the difference), then he must compete with the rest on a scale of immediate attractiveness and nothing more.
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Like most of our social problems, the advertising model sits right at the heart of it. My answer to that is to do something about its foundation: eliminate (or significantly redesign) copyright.