Earlier quoted context omitted.
Overcharging for a product to make it seem better than it really is has served apple well for decades
That's a tired trope that simply isn't true. Does Apple charge a premium? Of course. Do Apple products also tend to have better construction, greater reliability, consistent repair support, and hold their resale value better? Yes. The idea that people are buying Apple because of the Apple premium simply doesn't hold up to any scrutiny. It's demonstrably not a Verblen good.
Now that is a trope when you're talking about Apple. They may use more premium materials that and have a degree of improved construction leveraging those materials - but at the end of the day there are countless numbers of failure prone designs that Apple continued to ship for years even after knowing they existed.
I guess I don't follow the fact that the "Apple Premium" (whether real or otherwise) isn't a factor in a buyer decision. Are you saying Apple is a great lock-in system and that's why people continue to buy from them?