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EU data regulator bans personalised advertising on Facebook and Instagram

reuters.com

321–330 of 765 posts

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#321

Earlier quoted context omitted.

> the government is the solution to when business gets too much power. I totally agree with this. But are personalized Facebook ads really an example of this? And what's the solution when the government gets too much power? Especially in a "democracy," when the people have implicitly given approval for this by voting in the people who are attempting to consolidate power?

>And what's the solution when the government gets too much power? Elections and courts. Compared to private entities, the government is very restricted in what it can do. When a company says, "We won't share your data with anyone," there's nothing you can do when they change their mind. But you can sue the government for damages.

> Compared to private entities, the government is very restricted in what it can do.

Companies can’t point guns at me and put me in a cage. They can’t go into my home without my permission and search my stuff. And if I don’t want to deal with a company, I can simply stop interacting with them. If I don’t want to deal with a government, I have to emigrate and renounce my citizenship.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#322

Ok, my contrarian hot take (for HN at least). The real entities we need to be afraid of in regards to privacy are governments & politicians, not companies & entrepreneurs. The worst thing a company can do is try to sell you more soap. The government on the other hand can literally ruin your life (or even end it in some countries). The EU is doing a fantastic job of keeping everyone distracted by pointing the finger a…

The problem is the data/information is sold to anyone and everyone. Governments, foreign actors, bad actors...

It's the collection and dissemination of the data that is the real problem. Everyone deserves privacy and the right to remain private.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#323

Comments here so far focus on personalised ads as the issue -- but that's a symptom of what's being banned, which is the mass collection of personal data. Personalised ads are beside the point. The issue is how they are personalised, namely by building a rich profile of user behaviour based on non-consensual tracking. It isnt even clear that there's a meaningful sense of 'consent' to what modern ad companies (ie., go…

Why should it be illegal? I don’t understand the moral threat. Personally I feel that privacy gets too much airtime as a value — I see lots of other more direct issues (like political manipulation) that will remain an issue even with “strong privacy.”

Cool! I trust you won't object if I put a webcam in your bedroom, then?

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#324
post #97
post #6

I know in HN there is a big "personalized advertising" is bad sentiment, but I don't get what the problem is. I mean, if I am looking for a notebook, I rather have FB/IG (or Google or whatever), show me adds of a notebook that I might end up buying, instead of the generic poker/porn adds that we had on the beginning of the internet. It is almost impossible to have a free internet without ads. So on one side, people w…

A scenario from today, context: I don't have Meta/Facebook/Instagram account, my spouse has. We were discussing haircuts in the morning and I showed her some photos online. 15 minutes later she opened Facebook and saw hairdresser commercial with THOSE EXACT haircuts we were discussing. I was using iOS with no-track and adblocker on top of that. My guess is that link was made using IP address. Meta/Facebook was proces…

> We were discussing haircuts in the morning and I showed her some photos online. 15 minutes later she opened Facebook and saw hairdresser commercial with THOSE EXACT haircuts we were discussing.

Genuine question but what's the harm here? Or what's the negative consequence? I understand that this is creepy, people find it uncomfortable or odd, but what about it is harmful or so negative?

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#325

Comments here so far focus on personalised ads as the issue -- but that's a symptom of what's being banned, which is the mass collection of personal data. Personalised ads are beside the point. The issue is how they are personalised, namely by building a rich profile of user behaviour based on non-consensual tracking. It isnt even clear that there's a meaningful sense of 'consent' to what modern ad companies (ie., go…

> increasingly microsoft Will the EU fix Windows by banning the insane amount of tracking they do? Would be nice. The OS is literally at its peak in terms of being great, but all the telemetry, forced accounts and Microsoft ads keep the meme alive that Windows is awful, when in fact, if you remove those three things I mentioned, you have an insanely reliable and polished OS, all my issues with Windows have always com…

The telemetry, ads and forced online accounts are the only major changes since Windows 7 that I can think of. What useful features has Microsoft added since then to make you consider it at its peak currently? I haven't been using it as heavily and I'm genuinely interested if there's something great I've missed.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#327
post #265

Earlier quoted context omitted.

Do you have any evidence of an actual harm being inflicted on a meaningful amount of people that would be sufficient to shutdown such a large amount of economic activity?

Cambridge Analytica.

Go on, follow that train of thought.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#328
post #268

I don't understand why this only applies for Facebook then. 2 1/2 years, ago they opened up a loop hole for newspapers that they are explicitly allowed to do it (Either you pay, or when you use their free version, you must accept to be tracked for behavioural advertising). Are they any better than facebook? Some example news sites: www.zeit.de, www.spiegel.de More information on this: https://www.heise.de/news/E-Priv…

The GDPR makes it pretty clear that you need a legal basis for processing personal data. And serving personalised ads, with the purpose of increasing revenue, is not a legitimate interest. Moreover, consent is not only required for such use-cases, but rejection should not degrade the service for the user.

The writing has been on the wall since 2018, when the GDPR came into effect. What's new is its enforcement. The DPAs are slow, but the law is clear, and eventually everyone will be forced to comply, if they want to do business within the EU.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#329
post #320
post #293

Earlier quoted context omitted.

You can avoid the services of Google and Facebook, but you can't avoid their tracking. Every other website you browse will let them know and your family and friends will happily tell them about you.

Of course I can, I can use ublock or pihole or whatever.

That doesn't help with the friends and family part. Not to mention that privacy violations should be opt-in, not opt-out.

Re: EU data regulator bans personalised advertising on Facebook and Instagram

#330
post #308

Earlier quoted context omitted.

I saw an ad a while ago for a piece of software that turned out very beneficial for my business. I did not know that such software existed. The ad was good for me and for the seller. Trade is not a zero sum game.

But for such ads you don't need tracking (which is what is meant with personalization). Plain old targeting by choosing the right websites or pages to publish your ads on works fine for that, probably even better.

It works okay. But it works worse.
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