And the chase begins. I pay for premium so this won't affect me, but it's always interesting seeing the efforts even a trillion dollar company has to go through to fight against a relative few very determined "hackers" underground.
It's not really a relative few, most estimates place ad blocking usage among web users between 25-45%. Since YT is somewhere around 10% of overall Google revenue, you're looking at up to a 5% increase in total revenue just based off of this, with basically ~all of that flowing into profit since there's not much cost. Pretty huge. https://backlinko.com/ad-blockers-users https://www.insiderintelligence.com/insights/ad-…
That annoys more people, so they learn how to add block (or ask their friends for help).
It’s a vicious cycle and it’s part of why the ads are just getting worse.
We’ve only found three income models for web content:
1. Cover it with ads 2. Sell it/paywall 3. Patronage pays for it
That’s basically it. People don’t want to see ads. And don’t want to pay.
I won’t view ads plus I won’t pay equals almost everything goes.