Earlier quoted context omitted.
I don’t understand why you’re still not laying out the new criteria for being a Brex customer? It’s a wasted opportunity. Whoever approved this communication squandered a chance to reframe what Brex is now about. Had the announcement said something like, “what’s the new criteria? $1m deposits … blah blah blah … we actually lose money on smaller customers … yadda yadda … it’s not sustainable”, you could have establish…
Brex founder here. Let me provide more context on what happened, and how this actually allows us to serve startups better. In 2018, we launched Brex and started serving the fastest growing companies out there (DoorDash, Airtable, ScaleAI, Flexport, etc). As we expanded in 2020, we decided to start serving small businesses. We onboarded tens of thousands of traditional brick-and-mortar companies to Brex, along with st…
I know you won't do anything about this, but you should seriously reconsider your Chief Communications Officer if you're serious about targeting startups (reasons at https://news.ycombinator.com/item?id=31780900). Assuming they're advising the customer communication for this strategy shift, you're getting terrible advice as evident by the poor response here and in the press. This was a huge opportunity to reframe Brex as being all about funded startups. Instead Brex is coming across as arrogant with no concern for customers unless they have boatloads of money and fit into the strategy. It's very unbecoming to startups and sounds like how Oracle would communicate to the world.