Earlier quoted context omitted.
As a non american I don't feel the same way. Amazon, Google, etc just want to make money. TikTok is (like all companies in China) an extension of the Chinese state, a state that is currently engaging in genocide.
Amazon and Google are extensions of the USG when dealing with foreign nationals. You can assume that 100% of the relevant data is accessible to US agencies.
TikTok overtakes YouTube for average watch time in US and UK
321–330 of 405 posts
Re: TikTok overtakes YouTube for average watch time in US and UK
#322Something as massive as YouTube can be beaten. This feels like the circle of life, considering every empire that rises eventually falls too. Though I am not saying TikTok is the doom for YouTube since geo politics will play a significant role its future. And there are other metrics by which TikTok hasn’t probably caught up with YouTube yet like the size of the user base, revenue etc. What seems odd is how TikTok is m…
Don't they serve very different demographics and/or interests? I've been assuming TikTok is the equivalent of "what is trending today", where "what" is something related to dance moves, or other stuff I don't find very interesting. (Or, it's not that I find dance moves uninteresting, it's just that it's not something I'd want to spend time consuming). Are my assumptions wrong, and there is genuinely interesting, and…
There are lots of different corners of TikTok, and for good or bad it's generally pretty good at forming some fairly niche communities. I have a couple of primarily dance-oriented creators I follow—none of them teenagers, fwiw—but the most interesting are the ones who use their platform to educate, whether it be about science-y stuff or music or history or whatever; I've learned a lot from following a substantial group of Black creators who've taken the time to talk about their lived experiences. These communities with somewhat deeper content really took off when the platform opened up 60 second videos (I gather that was late in 2020?) and they've mostly gotten even better now that creators (at least some of us?) can make 3-minute videos.
It's all based on what you like and follow, though. Very early on, it's worthwhile to go out-of-band to track down names of a few creators that you can seed your for-you-page with, otherwise you'll get the lowest common denominator stuff. Sometimes someone will "duet" or "stitch" another video and then you're introduced to another creator and can follow them directly; other times the FYP itself will serve up someone you've never seen or heard of but that has content (and presumably like-and-follow patterns) similar to the ones you do follow. And then you can like and/or follow the new person.
I mean, there's thirst traps too. If those were the only videos you liked, then that's what it would show you.
Re: TikTok overtakes YouTube for average watch time in US and UK
#323Earlier quoted context omitted.
I recommend buying YouTube Premium. I’ve been a happy customer for a couple years now. It’s better for the creators compared to blocking ads too and they get paid based on your watch time. https://support.google.com/youtube/answer/6306276
I have YouTube premium and love it. I mostly watch it for music videos and technical talks, and love not having ads. Watch some kids shows too with the 5yo. I nearly always use the web site, even though I have the app on my phone. Full screen browser tab on the desktop just feels more “TV-like” and engaging than staring at the phone screen.
Re: TikTok overtakes YouTube for average watch time in US and UK
#324Note that this is "average time on app", which draws two potential pitfalls: • Youtube is consumed A LOT on the website, including some people using the mobile website (not the app) to keep it playing in the background (duh). This only compares average time on app. • It could also be totally skewed, if let's say 100M people spend 2h/day on average on Youtube, and 1k (a tiny amount) spend 2.5h/day on average on Tiktok…
I refuse to use the YouTube app. The ads have gotten so bad. The website I can use an ad blocker and it’s fine to watch. I try using the app iOS or TVOS and it’s 3 ads to start and an ad every 5 minutes.
Truly, I can't remember watching a single advertisement on tiktok because it's so easy to skip them. The moment they force ad watching ala youtube I'm out.
Re: TikTok overtakes YouTube for average watch time in US and UK
#325People here always say, how TikTok algorithm is "amazing"; while every time I try it, I just see teenagers badly dancing.
This is a valid critique, and why I originally dropped tiktok after a few brief attempts last year. The trick is that you have to do a little work up front to find videos you like (perhaps they've been crossposted to your Facebook feed or something). Early this year I watched and liked videos from about four completely different tiktok creators that I specifically sought out (because I'd seen one of their videos cros…
I don't think I ever saw a TikTok feed I really liked, maybe that one guy singing the sea shanties? But yeah that's about it
Re: TikTok overtakes YouTube for average watch time in US and UK
#326"YouTube still leads TikTok in overall time spent..." What's the longest length video that TikTok supports? (I don't use it)
Re: TikTok overtakes YouTube for average watch time in US and UK
#327Re: TikTok overtakes YouTube for average watch time in US and UK
#328Earlier quoted context omitted.
This is a valid critique, and why I originally dropped tiktok after a few brief attempts last year. The trick is that you have to do a little work up front to find videos you like (perhaps they've been crossposted to your Facebook feed or something). Early this year I watched and liked videos from about four completely different tiktok creators that I specifically sought out (because I'd seen one of their videos cros…
Ah, fair. I don't think I ever saw a TikTok feed I really liked, maybe that one guy singing the sea shanties? But yeah that's about it
Re: TikTok overtakes YouTube for average watch time in US and UK
#329Earlier quoted context omitted.
The article also says "Data from app monitoring firm App Annie indicates that average time per user spent on the apps is higher for TikTok, indicating high levels of engagement." Now, I don't know for sure, but I cant imagine that YouTube is integrating App Annie metrics into their YouTube App, right? It's not like Google dont have their own metrics platform... And is TikTok really using App Annie? So where are they…
> Now, I don't know for sure, but I cant imagine that YouTube is integrating App Annie metrics into their YouTube App, right? It's based on Android battery stats. You can download 3rd party battery stats from Google Play and view other app's usage time.
An inefficient video codec would result in higher battery usage.
Re: TikTok overtakes YouTube for average watch time in US and UK
#330Earlier quoted context omitted.
I recommend buying YouTube Premium. I’ve been a happy customer for a couple years now. It’s better for the creators compared to blocking ads too and they get paid based on your watch time. https://support.google.com/youtube/answer/6306276
I do pay for YouTube premium. But the amount of ads in the video itself is just too much. Everybody has a sponsor to talk about multiple times in theirs video. And then there is the various interaction reminders. And YouTube stills shows me ads for movies and whatnot. I am now combining YouTube Premium with uBlock Origin and SponsorBlok to get a decent experience.