Every reputable Digital Marketing Agency now switches to Google Tag Manager Server Side (first party) tracking. Only disabling Javascript would circumvent this.
Tech-savvy audiences block Google Analytics
321–330 of 710 posts
Re: Tech-savvy audiences block Google Analytics
#322Earlier quoted context omitted.
But then again Netflix et al, zero ads Spotify premium, zero ads I think it's just a question of coming up with the right model. Assuming that failed examples are the rule isn't all that useful
Netflix doesn't have ads, yet. Spotify Premium doesn't have ads, yet. Hulu didn't use to have ads on its most premium tier, and from what I know, you now get ads on that too. Corporations generally don't like leaving money on the table. If you can pay, you are even better target for ads.
> Netflix doesn't have ads, yet. Spotify Premium doesn't have ads, yet.
Both of those are replacement products for models of consumption that were previously pretty much entirely ad based.
Re: Tech-savvy audiences block Google Analytics
#323There is a German movie about the system that is used to gather TV ratings. It's a special box that some users get which reports what they are watching. Small sample size goes into a big statistic (not sure how accurate the portrayal of the system in the movie is). These boxes are given to the people who pay the German public TV fee, which excludes i.e. students (they don't have to pay) and some other groups. This gr…
Is it the Simpsons or Seinfeld where in one episode one of the characters gets a Nielsen box that is used for measuring tv viewership and they can’t leave the house for fear of shows being canceled if they’re not home to watch it.
They did something similar in “Roseanne.” The Connors were selected to be a Nielsen family and Roseanne made the family watch nothing but PBS, documentaries, etc the whole time. She wanted to hack the ratings so that over time, regular folks like her family would get exposed to a better class of information.
Re: Tech-savvy audiences block Google Analytics
#324There is a German movie about the system that is used to gather TV ratings. It's a special box that some users get which reports what they are watching. Small sample size goes into a big statistic (not sure how accurate the portrayal of the system in the movie is). These boxes are given to the people who pay the German public TV fee, which excludes i.e. students (they don't have to pay) and some other groups. This gr…
As someone who has been in one or another meeting with German TV stations I can assure you this is not completely far fetched. The people deciding what is running at these stations are of the mindset (a translated quote): > Our average viewer is 65 years old and watches TV while doing the dishes, we must not show things that cannot be understood by them and then they will serenade about how they would "love to have a…
That is always the problem with data: it is reactive. Sure the average watcher is 65, and wants easy to understand stuff: that is what the data shows (I'll assume for discussion that is what the data shows, but I have no insight into if it is true or not). What the data doesn't show is if content would draw in day 25 year olds, they need several years of trying those other shows to see if it makes a difference - a very risky best that could run them out of business even if true (that is the older crowd stops watching faster than the younger crowd figured out it is worth watching meaning advertisers don't pay enough to keep producing content).
Of course TV in the US has figured out that the 65+ crowd is very valuable to customers (the advertisers, not viewers!), so even though they could get more viewers by not showing the nightly news, the nightly news is what they show.
Re: Tech-savvy audiences block Google Analytics
#325Earlier quoted context omitted.
The idea is not so much of clicking on high quality content ads, but sending visits to high quality content pages and click on the ads of those pages, to get them more money. Would obviously stop working if the sales after the ad click are not made. But, hey this isn't a gameplan, this was just a "what if" :D
That could work, or indeed it could get them dropped quicker because they have a high fraud rate :) I'm fully on board with the AdNauseam model which fucks about indiscriminately. The ad industry can burn.
Cannot agree more. Since the the advertisers have that much to spend, let's make them to spend more for nothing. Also by doing so, it will literally put enough noise into the data those trackers collect and renders the user profiling useless and effectively protecting us from being tracked.
If we only click ads on high quality contents, those content owner might benefit from it in short term but in long run it most likely going to back fire and make them penalized as for sure there is going to be counter measures. If we simply click every ad indiscriminately, there is no way to tell or they have to penalize everyone which almost equals to do nothing.
Re: Tech-savvy audiences block Google Analytics
#326Google even has official add-ons (for multiple browsers nonetheless) to opt out of Google Analytics: https://tools.google.com/dlpage/gaoptout
Re: Tech-savvy audiences block Google Analytics
#327How do you deal with "please disable adblocker" messages? I found them way more annoying than the ads themselves.
uBlock Origin eye dropper, select that element, and add it to my blocklist.
Re: Tech-savvy audiences block Google Analytics
#328Earlier quoted context omitted.
How long until they start putting cameras in them and doing facial recognition?
Just use the microphone in the smart tv. That's what the CIA does: https://www-washingtonpost-com.cdn.ampproject.org/v/s/www.wa...
Speaking of tracking, non-amp link:
https://www.washingtonpost.com/news/the-switch/wp/2017/03/07...
Re: Tech-savvy audiences block Google Analytics
#329There is a German movie about the system that is used to gather TV ratings. It's a special box that some users get which reports what they are watching. Small sample size goes into a big statistic (not sure how accurate the portrayal of the system in the movie is). These boxes are given to the people who pay the German public TV fee, which excludes i.e. students (they don't have to pay) and some other groups. This gr…
"large scale AdWords fraud." Be carefull - fraud is a crime. But I am under no obligation to provide AdWords any data, let alone true and reliable data. Considering the tracking and spying, and my legitimate interest in privacy, there is no room for fraud argument here. PS: this would be probably a Hoax
Agree. I'm genuinely want to click every ad I see to protect myself from being tracked. If that could be fraud, will there be anything not a fraud?
Re: Tech-savvy audiences block Google Analytics
#330I am amazed at how non-techy people use the internet. I teach college and I will sometimes have students go to some web site. I am amazed at how few use adblocking and just accept all the ads and popups and overlays and crap. Even more than that, I will see them using something like google docs and google will put an overlay for some new feature and they don't click the X to close it. They just type away with that ov…
Even with an ad-blocker, there are still huge cookie and "join our email list" banners. Banner blindness is just the way things go for most people. Fun little anecdote, in high school I had to work at a pizza joint but the screens where they showed the orders had a gui that looked just like a website. Thanks to banner blindness, I missed important info all the time because it was in places that brain had internalized as looking like ads. I had to really focus on it.