Earlier quoted context omitted.
Does anybody know if targeted ads based on tracking even work? Are they worth all the extra cost and complexity compared to traditional ads? It doesn’t seem like it. Half the time I see a super-targeted ad, it’s for a product I already purchased. Also, what ever happened to showing ads to people who aren’t already interested in your product to expand your brand and maybe bring in new customers? The current ad model f…
Yes, yes they do work. That's why it's a billion dollar industry. It allows industries to micro-target specific ads for communities and speak to them directly. It gives you more ability to expand your brand to new customers, not less, as it allows to you to specifically target niche groups who previously had no interest in you. It's important to get a sense of the extreme level of refinement that firms have access to…
In the end I guess it boils down to whether you trust advertising companies to only help their customers sell stuff that nobody needs.