I'm sure the sentiment here will be very much against this acquisition, but keep in mind that Fitbit was getting killed and would likely have gone out of business without this. It is tough for a company like Fitbit to compete with Apple & Samsung. This should lead to more competition by making it possible for Fitbit to compete with Apple. If it doesn't then the acquisition was a failure for Google anyway - Fitbit's c…
I have a Fitbit and I love this acquisition. I want to be able to put my fitness data in the rest of the Google ecosystem. The more data Google has on me, the more use I get out of Google's tools. I really don't care that it has tons of data on me, Google has been super responsible of my data and its uses. The risk/reward is 100% worth.
They also know what you searched, watched or visited before and after having sex.
There's a lot of info they can pull out of that little device.
The database they bought is worth every penny.