I think the thing that "coding without code" fundamentally misses is that learning to actually write Python or Java or whatever is not the hard part of being productive in a business context. The hard part of creating useful software is that you have to understand a business process and its requirements so precisely that you can write it down for the computer to do. I work with business stakeholders creating internal…
I think you are radically underestimating the perceived barriers to entry with programming. You sound a lot like the Linux advocates who think everyone should just memorize a bunch of commands, and get used to using shell. This type of insider view is often referred to as 'the curse of knowledge'.
Having taught people to code, there's a lot of "perception" about what is hard that you need to overcome, but in practice, people learn that part comparatively easily.