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Researchers find inverse correlation between advertising and life satisfaction

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Re: Researchers find inverse correlation between advertising and life satisfaction

#321

I'm gonna take the contrarian viewpoint here. Full disclosure: I'm in advertising. The researcher states that increasing "aspiration" (their term) leads to dissatisfaction and more unhappiness. Sure! But aspiration is also why we invented the wheel, harnessed fire, founded fancy schools like Harvard, try to be good parents, etc. I don't disagree that ambition and aspiration can make a person unhappy. But it's also wh…

"...[I]s also why we invented the wheel, harnessed fire, founded fancy schools like Harvard" there's a huge false equivalency here; I'll let you figure out which one it is.

How much consumer advertising appeals to "good" aspiration and fills a need which is fairly priced (ie doesn't have brand/marketing/silly subliminal cultural messaging priced in).

Re: Researchers find inverse correlation between advertising and life satisfaction

#322

Earlier quoted context omitted.

All three things are technically true. All miss my point. Bernays did a lot of what would be called advertising work today. He isn't a spokesperson, what with being dead and all, but his work was foundational. What mainly distinguishes him from today's practitioners is that he was pretty straightforward about what what he was doing, while these days people apply his principles while talking about PR and advertising.…

I don't presume to know how shady the people in other industries are. I've met very few of them in advertising. Alas, they tend to be in the executive suite. (I suspect that's equally true in most industries, but that's pure speculation.) The vast majority of the actual people in this industry are good people who try their best to do good work. They're looking to make an honest buck and feel good about what they do.…

Sure. I've known people who work in advertising. They all are pretty swell. They want to feel good about who they are and what they do. That's universal.

Of course, I also once worked for what was basically a scam. As a teen, I answered an ad in the paper. We did telephone-based charity fundraising. Basically, telemarketing but "for good". Turns out the average amount passed on to charities was in the 10%-15% range. The rest, we kept. Those people also felt good about who they were and what they did.

And there's no bottom to this. Scroll down here to the photo of a bunch of happy women on a day trip and see what their job was. These look like people who were trying their best to do good work. Who feel good about what they do. But what did they do? https://www.theguardian.com/books/gallery/2016/nov/22/nazis-...

My point being that you can't evaluate the morality of of a group of people from inside the frame of that group. Humans can always find a way to justify whatever they're doing. Bad things aren't done mostly by bad people. They're done by good people in bad systems. And the harm is mostly seen as external to the system, perhaps even unrelated to it.

As the study shows, advertising is intrinsically harmful to its viewers. But even if it weren't, it's enormously wasteful. It's mainly an arms race; companies mostly advertise because their competitors advertise. If we just banned it in the US, we'd have circa an extra $500 billion a year. That's free college for everyone, forever. (And that's not counting billions extra people would have from not buying stuff they don't really need or want.)

And in my view, the industry is irredeemably immoral, because manipulating people to fill your pockets is wrong. People in the industry don't think so, of course, because they either change their thinking or don't stay in the industry. You may not see Bernays as your role model, but I think his work was foundational to the modern advertising industry. And as much as I dislike what he did, I'll give him credit for at least being clear-eyed about it. The only advertising people I know who can talk honestly and clearly about what the work means are the ones who've left the industry.

Re: Researchers find inverse correlation between advertising and life satisfaction

#323

Earlier quoted context omitted.

They would tell me about the competitor if they were actually trying to help me. My point is that advertisers are not trying to help me.

Advertisers are just companies and people doing the advertising, and they're only trying to tell you about their product (which helps you in it's intended function). Where did you get this requirement that they must help you with your entire shopping comparison? Why would they do that for free? It's your responsibility to learn about what you need and make the decision that's best for you. Also there's plenty of mark…

> Where did you get this requirement that they must help you with your entire shopping comparison? Why would they do that for free? It's your responsibility to learn about what you need and make the decision that's best for you.

Agreed.

The problem is that on this thread there are a bunch of people trying to say that advertising is helping customers.

Re: Researchers find inverse correlation between advertising and life satisfaction

#324

Earlier quoted context omitted.

I'm not your typical consumer. I buy the cheapest thing of each category unless there's an overwhelming reason not to. Computer: macbook pro (not because of ads but because I had to in order to develop for apple products), phone: Iphone - got it for free as a handme down from my wife. Very few of the groceries I buy have labels on them: it's all fresh fruit, veggies, things from the bulk section, almost nothing in th…

Advertising readily exploits low price consumers like you, too. First of all, they find ways to drop quality. At first they have the good deal for a limited time. This results in social proofing - good reviews and customer approvals - that theirs is the exceptional choice - quality at low price. Then they downgrade it. But because you were already buying it, you won't look the next time. Second, they find ways to eng…

It's a fallacy to think that higher priced items are higher quality: people fall for this all the time. Those high priced jeans and that 20$ fancy pizza might be made of equally bad stuff as a 5$ little ceasers, you won't know unless you investigate.

And, low quality isn't always bad. Even the cheapest t-shirt and jeans in the world can last years if not decades: I know because I have them. I don't need to switch to another product because of "low quality".

Maybe I'm just less susceptible, but I've never thought: "am I enjoying my veggies less because I'm doing it wrong?" due to a sign in the grocery store.

As for milk, people talk about the 100s of milk choices. I don't see that at all. I don't drink cows milk. I see there's only 2 types of soy milk to choose from. And both of them contain added calcium sulfate. I have to go to a specialty store just to get unadulterated soy milk.

And, I simply don't let ads tell me what's pleasurable and what's not.

Now, reminder advertising could theoretically work on me. If there was an ad reminding me to buy certain types of veggies (cucumbers, spinach, broccoli, etc) just as I was running out. But my tastes and interests are so far removed from the average person that 99.99% of the ads are for things I would simply never buy and thus they are ineffective (how often do you see ads on the TV for fresh veggies or fruits or beans? ~ I rarely if ever see one).

Almost Everything people know about dairy is false, I've been saying that for years. The list of lies goes on and on: "Great for your bones", "part of a balanced breakfast", "High in calcium" (it is but your body can't absorb most of it), "good for your health (it's actually strongly linked to prostate cancer)", "Vitamin-D" (vitamin-D isn't even a vitamin, it's a hormone your body can produce all on it's own with exposure to sunlight).

So all those messages from the dairy industry are falling on MY deaf ears. Ads don't tell you about their product (at least not honestly most of the time), they tell you more about the people buying the product.

And, on top of all that, for all the talk of ads being everywhere, i don't get many intrusive ads. I don't have cable or any other paid subscriptions. there's almost no billboards where i live. the books i read don't contain any. hackernews has very few ads, etc.

if advertisers knew anything about me at all, they'd avoid targetting me to save money on useless ad spend. lolz maybe that's why I don't get much ads.

Re: Researchers find inverse correlation between advertising and life satisfaction

#325
post #303
post #274

Earlier quoted context omitted.

I think there is a segment of the population that aren't consumers in the traditional sense. For instance, my computer is an 8 year old macbook, and my phone is a 4 year old iphone. My headphones are 5 years old with a wire, and will be just as good at producing sound 50 years from now. I'm not pining for an upgrade in any of these cases. When I needed more performance for my use cases, I bought the cheapest 8gb stic…

I like your post and think this is common attitude towards consumption among some techies, but I find it interesting that laptop brand still gets mentioned.

the fact that it's a macbook means you can develop apps for apple products whereas any other labtop that would be extremely difficult to do, if not impossible.

Re: Researchers find inverse correlation between advertising and life satisfaction

#326

I have a hard time relating to these findings. Advertisement almost never works on me. And, the few times it does work on me, I'm actually quite glad and appreciative because I only buy products I really want or really need. If I look at all my credit card, amazon and ebay purchases for the last several years, which i do often, i see it's just the things I need/want: gas, maintenance, groceries a few times going out…

There's a concept in the marketing world named "reminder advertising." Forgive me if I botch some of the details, but a few decades back Coca-Cola conducted an experiment where they tracked, in excruciating detail, all coke sales in a small town for a month. Then they turned all the ads off. All the television ads, newspaper ads, all the signs and and all the billboards. Coke sales immediately dropped ~30%. Everyone…

but it needs to be a reminder for something you actually want. I've never purchased a coco-cola or any other soda in my entire life and never will, no matter how much they advertise to me.

Now, if they advertised some nice veggies or fresh fruit that could work but how often do you see ads for that? and how much are those veggies going to cost after all that advertisement? will it be cost effective in comparison to the veggies that didn't advertise? (i'm guessing not, otherwise they'd have done it by now, right?)

Ads are targeted at the masses. If most/all your interests deviate from the norm, ads won't be effective.

Re: Researchers find inverse correlation between advertising and life satisfaction

#327

Earlier quoted context omitted.

Not much. Cleaning your house counts as excercise too. It's every bit as healthy as walking and then some because your using your whole body, and squating and moving around.

i mean, yeah if you're 60+, cleaning your house is good exercise. But let's not pretend that cleaning your house is exercise for anyone under 60.

it really can be. It can be as vigorous as a walk down the street which is tremendously beneficial to your health. I know we've been conditioned to believe that excercise needs to be something specific like running or swimming, or tennis, etc. But, you just need to move your body. even gardening can be beneficial - the benefits of squating down are vastly underestimated.

Re: Researchers find inverse correlation between advertising and life satisfaction

#328

Earlier quoted context omitted.

Can't help but notice that the product's flaws isn't in that list. I think the point is that advertising is providing you an ideal imagery to drive you to buy their product, truth and knowledge be damned.

Flaws are subjective depending on how a product doesn't match your needs. What would a company consider a flaw? The product is released as designed, with no obvious issues. Again, the knowledge is them telling you about the product. They don't make you do anything other than provide information. You're entirely in control of your decisions.

> Flaws are subjective depending on how a product doesn't match your needs. What would a company consider a flaw?

That's one part of the issue. A company's product might be the best product for some people's needs, but there might be another product that fits the needs of some market segment better. But the company doesn't care if their product is the best for that segment: a sale is a sale. They'll advertise the strong points of the product, ignoring the properties of the product which might make it unsuitable for some consumers. This doesn't benefit consumers.

This might all seem obvious, but there are people on this thread who think advertising benefits consumers.

> What would a company consider a flaw? The product is released as designed, with no obvious issues.

This is really, really not true, and I am not entirely sure you are making a good faith argument here. I work hard at my job, but I've never released a product that didn't have bugs and tradeoffs.

> Again, the knowledge is them telling you about the product. They don't make you do anything other than provide information. You're entirely in control of your decisions.

Your decisions are only as good as the information you have, and advertising deliberately gives you wrong or incomplete information.

Re: Researchers find inverse correlation between advertising and life satisfaction

#329

Earlier quoted context omitted.

Flaws are subjective depending on how a product doesn't match your needs. What would a company consider a flaw? The product is released as designed, with no obvious issues. Again, the knowledge is them telling you about the product. They don't make you do anything other than provide information. You're entirely in control of your decisions.

> Flaws are subjective depending on how a product doesn't match your needs. What would a company consider a flaw? That's one part of the issue. A company's product might be the best product for some people's needs, but there might be another product that fits the needs of some market segment better. But the company doesn't care if their product is the best for that segment: a sale is a sale. They'll advertise the str…

> "I've never released a product that didn't have bugs and tradeoffs"

Bugs are not known flaws, otherwise you should fix them. What's the warning, that nothing is guaranteed to be perfect?

> "advertising deliberately gives you wrong or incomplete information."

Incorrect. False advertising is illegal. Trade-offs are subjective to you. What's considered complete information is subjective to you.

Consumers benefit from the knowledge of that product existing and its features. Whether that product works for you is your choice. If you need more info then go research it. Nobody is going to magically tell you what's best for your life, that's your responsibility.

Re: Researchers find inverse correlation between advertising and life satisfaction

#330
post #252
post #82

Earlier quoted context omitted.

I don't think this is correct. A lot of the new driver assistance technologies are having a significant effect on safety: https://www.cnbc.com/2017/08/22/new-report-shows-how-many-ac... These features are new in the last 10 years, some are new in the last couple years, and they are continually improving.

It’s not showing up in fatality rates. 2009 had 1.15 deaths per 100 million miles, 2018 had 1.13 but that difference is just noise. With 2014 down at 1.08 and 2016 up at 1.19. https://en.wikipedia.org/wiki/Motor_vehicle_fatality_rate_in... Of course plenty of older cars are still on the road, but collision avoidance systems have been on the roads for years and don’t seem to be having significant impact. Granted, driv…

> It’s not showing up in fatality rates.

Fair, it does seem like the overall statistics don't show this. I'm having trouble squaring this with the data showing that these technologies are preventing accidents.

> Granted, driver behaviors may be getting worse

I wonder whether the top quartile is getting significantly better (thus resulting in the great "crashes avoided" numbers that these technologies claim) while everyone else is getting more distracted with their cell phones, causing an overall increase in the average number of crashes.

This goes into a bit more detail, suggesting that pedestrian fatalities due to more SUVs could also be driving the increase in fatalities: https://www.theverge.com/2018/10/3/17933536/traffic-death-cr...

So it could also be a "safer for me, more dangerous for you" situation too with these new vehicles.

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