Earlier quoted context omitted.
I think you’re way oversimplifying the situation. BMW isn’t anything like Microsoft. It’s important to remember that, if you count hybrids, BMW already sells more electrified cars than Tesla and the vast majority of them at a more affordable price point than Tesla (the i3 is a pretty good value). BMW sells a ton of cars and has made pretty good progress on the electric front. They’re just not a hype machine like Tesl…
I don't think the situation isn't being oversimplified, I think OP's post is a good summary of the whole situation. I also don't think the i3 is good value. If you compare it to a BWM series 1, you can get a better car for a better price. On the other hand, a Tesla Model 3 is perfectably comparable to a BWM series 1. Tesla has been making good electric cars since 2012 and the BMW i3 was very limited in range until la…
Except that one cannot buy the Model 3.
Its total production numbers in 2017 (1700 cars) were less than 1 percent of the BMW 1 series (over 200 000 per year).