The article perfectly summarizes my frustration and sentiment. These days I hear these buzzwords all time. I work as a consultant for an enterprise product and most people whom I meet they somehow catch these buzzwords and blurt it out in front of everyone during meetings and discussions to either showoff that they know technology and things that are in the market these days(also latest iphone, apple news, tesla, spa…
People want theirs apps to be made with Visual Studio (BTW, FoxPro was part of the package).
So they ask: "In what is the app made"?
"In Visual, Sir."
Done. End of story (like most of the time, obviously some times people are more dangerous and press it ;) ).
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The point is not focus in the exact word but in what the people know the word will give to them.
So, for example "Big Data". The meaning for us matter zero. The meaning to some customer is that it have a largeish excel file that with his current methods and tools take too long to get results.
So. Do you use "Big Data Tools"?
"Yes Sir."
And what about use Hadoop?
"We use the parts of big data tech necessary for solve this, and if we need to use hadoop or other similar tools that fit better with your industry and that use the same principles will depend in our evaluation. Not worry, we know this"
Or something like that ;). Know that worry the people behind the words have help me a lot, even with people with WORSE tech skills (damm, I have build apps for almost iliterate people with big pockets but only witch cellphones as references of tech!)
And the anecdote about the largeish excel file that was too big and take too long? Yep, true. And was for one of the largest companies in my country ;)