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Change Your Name

paulgraham.com

321–330 of 355 posts

Re: Change Your Name

#321

Earlier quoted context omitted.

> But whether it's worth the effort of finding one it if you don't have it already is another discussion all together. Whether or not you agree with pg, finding a decent .com is pretty cheap in terms of time and money when you have free domain name checking services that give you available .com variants of desired keywords. Even though I know this, I'm still always surprised when I see the 2-3 syllable .com domain na…

Thats just not true. It's not some universal law you can apply. You have to take into considering the amount of time and what kind of name you have access to.

> You have to take into considering the amount of time and what kind of name you have access to.

I'm not sure I understand. Free name checking services do take into account what names are available to you and they give you variants of your desired keywords. Results are returned in seconds. It takes a few hours at most to go through a bunch of keywords.

Re: Change Your Name

#323
post #209
post #159

Earlier quoted context omitted.

You completely ignored PG's argument about it signaling weakness. This is one of those perception versus reality things, where people's perceptions (those who are judging a startup) ARE the reality, whether those perceptions are theoretically refutable or not. In other words, let's say you're right, and owning the .com domain name is becoming less meaningful (an argument that PG already addressed, by the way). That d…

I agree here with Natch, compare point about signaling weakness with sending your CV from "fancy_kid_45@gmail.com" to "firstname.lastname@gmail.com" or even "firstname@lastname.com" what looks most professional? Can you imagine reading CV of a person with fancy kid mail?

> Can you imagine reading CV of a person with fancy kid mail?

Yes. In fact I did quite a bit of hiring at some of my previous companies and I never cared about email (why would I care about email? This isn't a signal, this is noise). Do people, at least in tech, really care about such things? At least in my deals I never found one. I'd imagine in stuffy jobs it might be something to look down upon but in tech? That seems silly considering how progressive our industry typically is.

Re: Change Your Name

#324
post #33

> 100% of the top 20 YC companies by valuation have the .com of their name. 94% of the top 50 do. But only 66% of companies in the current batch have the .com of their name. That's not a straight comparison. A better stat would be, what percentage of the top 20 YC companies had the .com while they were in the active YC batch?

I think a lot of the comments here are missing the point. If somebody is already using the .com domain, then that name is already being used for something and creating a new business with the same name is a bad idea. I guess in the worst case scenario they could file a lawsuit claiming that you're infringing their trademark. People can try to justify it by saying everybody just searches anyway, but if the .com name i…

In principle, agreed, but you are neglecting the huge role played by domain squatters.

Re: Change Your Name

#325
post #46

Earlier quoted context omitted.

yes, didn't dropbox used to be trydropbox.com? And, tho non-YC, delicious.com was del.icio.us (or something). Successful companies can buy their domain. But I agree with pg; a startup by any other name would succeed as sweet, so why not choose one you can get.

del.icio.us is an awesome domain. I'd be inclined to believe someone came up with the domain before the name.

I'm thinking that joshu did, IIRC

Re: Change Your Name

#326
post #169

Earlier quoted context omitted.

Couldn't agree more. Google, Yahoo, Twitter. Three global brands that aren't dictionary names, and don't have to be. You don't need a dictionary word .com to survive either.

All combinations of 6 letters .com are taken. All 16k words of the dictionary are taken in English. It wasn't even the case 2 years ago. I wonder whether pg's impression that if is possible to get a .com is outdated.

Sorry but that's complete nonsense. That's over 2.5 billion domains. You probably mean all 6 letter English dictionary words -- which might be true.

Re: Change Your Name

#327

If the .com name you want is already registered, you can always buy it later once you business is successful enough to justify the investment (much like betali.st and getdropbox.com). There's no point in buying an expensive domain name for a company that may not survive past the startup stage. Note: a large swath of web users don't even understand the concept of a domain name or address bar...instead they google term…

Exactly - his statistics are missing the important number, how many of those late stage YC startups had purchased the .com after they had raised substantial funding? (ie, could it be the pattern rather than the antipattern)

It's a good point, but I think empirically not many. Dropbox is the only one I can think of; they were originally getdropbox.com.

Re: Change Your Name

#328
post #173

Earlier quoted context omitted.

Sadly my parents don't know that the top yellow box is an ad, they think it's the top search result. I expect most people are the same.

Does it really matter, though? If they find what they're looking for, what difference is it if the result was paid or organic?

In most cases the ad is not what they are looking for.

Re: Change Your Name

#329
post #255

Earlier quoted context omitted.

> Great names are made not found. > But for most people just like their logo it's it's not that important until you become big Exactly this. If you look at the most successful companies in all sectors out there, most of them have logos that range from plain to just ugly, and many of them feel like they were initially created as a formatted company name on top of some document, back when the company's secretary first…

Check out this short video by a well known graphic designer (Michael Beirut). He explicitly talks about how logos are inherently NOT important and are overemphasized in the world. Rather it is the consistent actions of a company that give a logo meaning and builds a "brand": https://www.youtube.com/watch?v=I0jw-Q7r-ng

That's exactly how I see it. Your logo has an important function - of an anchor. It's a symbol that can bring up all the feelings and memories people have associated with your operation. But it isn't magic, it has no power if people's feelings aren't there.

Re: Change Your Name

#330
post #317

Earlier quoted context omitted.

It also depends on your market. If ProductHunt disappeared tomorrow, I'd be sad, but that's it. Stripe and Parse on the other hand both needed to signal strength to their customers from day one. There are many customers that would not entrust their payment details with getstripe.ly.

I've never really thought about it until now but I don't think I'd even pay for a service on .ly et al even if it was using stripe/PayPal Maybe I'm just getting old but the .com wins it for me, at an absolute push for online services I'll trust a .net

What about https:\\ though?
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