>We don’t want advertisers to get fans that aren’t good for their business -- we want to help them drive real results, and we can’t do that with bad likes. We invest a lot in improving the systems to monitor and remove fake likes from the system, and also in helping advertisers set smart targeting to help them reach the people they care most about.
Has no one ever suggested being able to add targeting filters to target users with a total number of likes between x and y? It may seem counter intuitive, however it would allow people to stop targeting users who don't like anything and avoid those who like everything (and therefore can't possibly engage with all their likes).
To me this seems like the obvious solution (with a bit of tweaking to the upper bound), however as the video states this could be negative for Facebook to implement due to the (denied) benefit of fake likes to them. With this implemented however, it could possibly force the click farms to be maintaining simultaneous accounts to keep their total likes down?
Looking at my own Facebook account, I have 46 likes, so surely a company wishing to advertise, would want to advertise with; if they targeted adverts to users with above 2 likes and below ~500 whom are also within they're usual specific filters and regions they are more likely to reach their desired audience of active users. Yes it's quite possible they would miss a tiny percentage of outliers with thousands of likes or new accounts with 0 likes, but that's simply a cost of doing business efficiently.