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YouTube's new anti-adblock measures

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Re: YouTube's new anti-adblock measures

#311
post #239

Why do we justify blocking ads, even when we know the content we’re consuming isn’t free to create and even if the content is free, it still costs money to store and distribute? We often rationalize using ad blockers because ads can be intrusive or annoying. But let’s asking ourselves: Why do we feel entitled to get this for free? This isn’t a moral judgment. I genuinely want to understand the reasoning.

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Re: YouTube's new anti-adblock measures

#312
post #65

I pay for YouTube premium (which gives me YouTube music too) and am happy with the lack of ads, even though many creators still mix paid sponsors into their videos. It seems the creators are motivated to keep things minimal or they will lose engagement. What I am not happy with is a lack of control over the homepage and recommendations. I would really like to be able to easily block channels from ever showing up, but…

> I pay for YouTube premium (which gives me YouTube music too)

I'm curious about a buyer's perspective: would you say this is "tying"? (Seems like an ambiguous word for it but I can see no other translation for koppelverkoop)

https://en.wikipedia.org/wiki/Tying_(commerce)

To me it seems like trying to undermine the market for music streaming (which is currently somewhat healthy with a handful of competing services worldwide where you can get access to most artists' work) by abusing the monopoly on videos that people often want a subscription on. The parent corp has so much cash to spare, giving away music for nearly free is worth it to make it extremely difficult to compete in this other market. From an individual's point of view, you're a thief of your own wallet if you don't get this two in one deal (assuming you want both). I'm not sure how to feel about people who buy this

Re: YouTube's new anti-adblock measures

#313

Earlier quoted context omitted.

It has to be a cost thing. HLS is so insanely optimised down to the hardware level that adding any kind of compute for targeting would increase costs exponentially. I’m not too deep into it anymore but there’s some great articles from Netflix out there talking about the crazy optimisations done to their edge servers for streaming.

It would break all the time stamps as well, unless you had fixed length ads. Sponsorblock already skips ads embedded in videos, so I don't think this would make ads much harder to block.

True, it would be sorta impossible to make timestamps work without sending the length of the ad section, so you could easily skip it programmatically.

Re: YouTube's new anti-adblock measures

#314
post #239

Why do we justify blocking ads, even when we know the content we’re consuming isn’t free to create and even if the content is free, it still costs money to store and distribute? We often rationalize using ad blockers because ads can be intrusive or annoying. But let’s asking ourselves: Why do we feel entitled to get this for free? This isn’t a moral judgment. I genuinely want to understand the reasoning.

You're asking the question in a way that's unreflective of how people think. They can do it and want to do it and would need a reason to not do it. So the question is, what would make someone feel like they were ethically compelled to watch an advertisement? It sounds impossible to me, maybe someone with a very unique perspective could chime in about themselves. Here's an attempt at a double-negative answer: you can'…

Taking this in a more tangential, but similar thought. The copyright holder does not own the copyrights of the ad. Different copyrights.

Re: YouTube's new anti-adblock measures

#315

I recently stopped watching youtube altogether and surprisingly haven't been missing it. And I used to watch a LOT (like hours per day) of youtube, mostly quality educational/scientific content. But ultimately you'd be surprised how much you don't need in your life. And side effect is no more ads. If someone sends me an occasional youtube video to watch, I'll take a look, but otherwise no engagement with the platform…

i deleted my youtube accounts and switched to patreon- can still see new videos on youtube from my patreon people cause im notified but it's far more intentional and quality content

Re: YouTube's new anti-adblock measures

#316
post #239

Why do we justify blocking ads, even when we know the content we’re consuming isn’t free to create and even if the content is free, it still costs money to store and distribute? We often rationalize using ad blockers because ads can be intrusive or annoying. But let’s asking ourselves: Why do we feel entitled to get this for free? This isn’t a moral judgment. I genuinely want to understand the reasoning.

Just want to point out, adding on to OP, that creators on youtube get 55% of revenue.

I get that Google has infinite money and infinite evil. But how convenient you also get to skip out on paying the majority expense, which goes to the creator...

And yes virtuous commentor, I know you are one of the 1.5% that convert to a patreon supporter. Now ask everyone else why they get to eat for free (while endlessly complaining that the restaurant sucks).

Re: YouTube's new anti-adblock measures

#318

I'm surprised they don't just inject the ads directly into the video stream, I think that would solve their issue overnight (not that I want any ads personally). You could also rate-limit it to the playback speed to prevent pre-downloading the stream easily. But now that everything uses HLS/DASH, it's easy to inject different content right in the middle of the stream without re-encoding anything.

It has to be a cost thing. HLS is so insanely optimised down to the hardware level that adding any kind of compute for targeting would increase costs exponentially. I’m not too deep into it anymore but there’s some great articles from Netflix out there talking about the crazy optimisations done to their edge servers for streaming.

Agree, it has to do with cost, considering the sheer number of videos they have. Plus, oftentimes the ad won't be relevant after a week or two, in which case they can't re-encode again.

Re: YouTube's new anti-adblock measures

#319

Perfectly fair. It's not like YouTube is some free open source platform. Infra needs to be paid, creators need to be paid, they have a whole eco-system. Why not just pay for premium if you use it that much?

What's the actual % of people using ad blockers anyways? I feel it cant even be near double digits.

Re: YouTube's new anti-adblock measures

#320
post #239

Why do we justify blocking ads, even when we know the content we’re consuming isn’t free to create and even if the content is free, it still costs money to store and distribute? We often rationalize using ad blockers because ads can be intrusive or annoying. But let’s asking ourselves: Why do we feel entitled to get this for free? This isn’t a moral judgment. I genuinely want to understand the reasoning.

Do I even need justification for not doing what I don't want to (watching ads)?
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