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What if we made advertising illegal?

simone.org

311–320 of 1001 posts

Re: What if we made advertising illegal?

#311
I hate intrusive, obnoxious, aggressive advertising - but using media to increase awareness of one’s products and services is a net good to society in a lot of cases.

I’m as anti-advertising as they come and this is too far. There needs to be a more reasoned approach. Banning tv ads, or billboards, or online advertising, or certain practices - fine. A blanket ad ban would do far more harm than good.

Re: What if we made advertising illegal?

#312
post #127

Earlier quoted context omitted.

We don't need to go into absurd discussions in order to prevent 99% of the harm that comes from modern advertising. The line is clear: is money being exchanged in order to promote a product? That's advertising. Someone I know mentioning a product because they want to recommend it to me? Not advertising. Giving out "free" samples? Presumably someone is being paid to do that, so advertising. We can later quibble about…

> The line is clear: is money being exchanged in order to promote a product? That's advertising. this is obviously not a clear line. No money is exchanged when I promote my own product through my own channels, nor when I promote my friends products, whether I disclose it as promotion, or disguise it as my genuine unaffiliated opinion. Sometimes it really is a genuine opinion! Even worse: sometimes a genuine opinion b…

> No money is exchanged when I promote my own product through my own channels

Isn’t it? You receive money when people buy your product because of your advertising.

Re: What if we made advertising illegal?

#313
post #262

I can’t stop thinking about this article. I spent a long time in ad tech before switching to broader systems engineering. The author captures something I've struggled to articulate to friends and family about why I left the industry. The part that really struck me was framing advertising and propaganda as essentially the same mechanism - just with different masters. Having built targeting systems myself, this rings p…

> Try this thought experiment from the article - imagine a world without advertising. Products would still exist. Commerce would still happen. But newspapers, TV and Youtube would die out.

News would still exist and would not be competing with engagement driven news because there's no engagement=ad views. I wager it would be very helpful to news.

TV would absolutely still exist, given that people pay for it and there is a big industry around ad-free streaming services already.

Re: What if we made advertising illegal?

#314
Google was initially incredibly useful because it ranked pages created by people who were largely not motivated by advertising using an algorithm that didn't allow you to pay for placement. Now both the content and the algorithm have been heavily co-opted and so people are turning to 'AI' half technological wonder and half merely just returning to unbiased relevance based responses to user queries. At least until that too starts to replace relevance with paid advertising in its responses and the cycle will start anew.

Re: What if we made advertising illegal?

#315

Sao Paulo, Brazil, made outdoor advertising illegal. That worked out quite well. The US used to forbid prescription drug advertising. That seemed to work. Ads for liquor, marijuana, and gambling are prohibited in many jurisdictions. The FCC once limited the number of minutes of ads per hour on the public airwaves. That limit was below 10% of air time in the 1960s. The SEC used to limit ads for financial products to d…

That idea about taxation is interesting, I’ve never considered that angle. It would be very unpopular with the people I’d imagine.

Historically, marketing cost was a small fraction of manufacturing cost. Gradually, marketing cost took over in many sectors. STP Oil Treatment was noted in the 1960s for being mostly marketing cost.[1] Marketing cost began to dominate in long-distance telephony, in the era when you could pick your long distance company. Retail Internet access is dominated by marketing cost.

The total amount of consumer products that can be sold is bounded by consumer income. Advertising mostly moves demand around; it doesn't create more demand, at least not in the US where most consumers are spent out.

Think of taxing advertising as multilateral disarmament. Advertising is an overhead cost imposed on consumers. If everybody spends less on advertising, products get cheaper. Tax policy should thus disfavor zero-sum activity.

[1] https://en.wikipedia.org/wiki/STP_(motor_oil_company)

Re: What if we made advertising illegal?

#316
post #262

I can’t stop thinking about this article. I spent a long time in ad tech before switching to broader systems engineering. The author captures something I've struggled to articulate to friends and family about why I left the industry. The part that really struck me was framing advertising and propaganda as essentially the same mechanism - just with different masters. Having built targeting systems myself, this rings p…

[deleted]

Re: What if we made advertising illegal?

#317

Earlier quoted context omitted.

> Try this thought experiment from the article - imagine a world without advertising. Products would still exist. Commerce would still happen. But newspapers, TV and Youtube would die out.

Is that such a bad thing? Are they really providing that much value? The remaining YouTube channels would be concentrated around the ones that are of higher quality, rather than easy slop produced to push ads. Nobody would try to clone someone else's channel for money. They would only be produced by people who were passionate about that topic. There would be fewer channels by passionate people, but the percentage wou…

> Maybe if advertising was banned, we'd each subscribe to one or two online newspapers and discover which ones are decent and which ones are crap.

I keep hoping that decent aggregators will emerge - or I will find the ones that exist.

I am happy to pay for news, but I cannot afford to pay for all the ones I want, and I cannot afford the time to read all I want. I would like to pay good aggregators....

Re: What if we made advertising illegal?

#318

Earlier quoted context omitted.

Why should we be open to nuance when we’re being actively manipulated? Cease manipulating me and I will hear them out on the nuances, provided the advertisers can articulate it.

Someone telling you about a product is not manipulating you. Tracking or certain ad practices might be manipulative, and it's fine to push back against or ban that manipulation, but that is not at all inherent to advertising.

[deleted]

Re: What if we made advertising illegal?

#319
post #262

I can’t stop thinking about this article. I spent a long time in ad tech before switching to broader systems engineering. The author captures something I've struggled to articulate to friends and family about why I left the industry. The part that really struck me was framing advertising and propaganda as essentially the same mechanism - just with different masters. Having built targeting systems myself, this rings p…

It's been tried, in sci fi. The result is Influencers.

If the influencer is actually giving good advice because it's illegal to pay them to promote a product, is that such a bad thing? What sci fi are you talking about?

Re: What if we made advertising illegal?

#320
post #306
post #262

I can’t stop thinking about this article. I spent a long time in ad tech before switching to broader systems engineering. The author captures something I've struggled to articulate to friends and family about why I left the industry. The part that really struck me was framing advertising and propaganda as essentially the same mechanism - just with different masters. Having built targeting systems myself, this rings p…

I find it hard to imagine. I hate advertising as much as the next guy - I intentionally try to associate negative thoughts with any adverts that interrupt a video I'm watching (I nearly ordered hellofresh after getting a voucher, but they've interrupted my YouTube experience too many times in the past). But how do you separate advertising from product recommendations? Would it only apply if the person doing the recom…

does youtube exist without advertisers?
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