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Google's Results Are Infested, Open AI Is Using Their Playbook from the 2000s

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Re: Google's Results Are Infested, Open AI Is Using Their Playbook from the 2000s

#311
post #303

Earlier quoted context omitted.

What value does the traffic have for you? Is it lost revenue from ads? Or are you selling something? If you're selling something, then the AIs could very well be giving you more sales than they take away.

I guide immigrants who settle in Germany

I just checked out your website -- what a beautiful labor of love!

Thank You For Making And Sharing :)

Re: Google's Results Are Infested, Open AI Is Using Their Playbook from the 2000s

#312
post #7

> Enter 2024 with AI. The top 20% of search results are a wall of text from AI... I'll be the contrarian here and say I actually like Google's AI Overview? For the first time in a long time, I can search for an answer to a question and, instead of getting annoying ads and SEO-optimized uselessness, I actually get an answer. Google is finally useful again. That said, once Google screws with this and starts making sear…

Google's AI summary of search results hallucinates. You might like it, but you may also end up seeing, and believing in, something that just doesn't exist.

For example, it says there's a sequel to a Disney film called Encanto, and there just isn't. https://bsky.app/profile/jasonschreier.bsky.social/post/3lee...

Re: Google's Results Are Infested, Open AI Is Using Their Playbook from the 2000s

#313

Earlier quoted context omitted.

I don't understand what you're getting at. This thread concerns how we used to be able to find good information with these contraptions called search engines, so that word of mouth was not the only way information was found.

What I’m getting at is simple, no one is going to find a random persons obscure blog where they are trying to build a “brand” or be a “thought leader” that is not on the first page of search results. I subscribe to Ben Thompson’s writing and make it habit to go to a few other websites because they have earned my trust. The only method that most people have ever had of gaining traction is via word of mouth and not thr…

I don't know how old you are, or whether you ever really knew the web in the prior era that we're talking about. Forgive me if I'm making flawed guesses about where you're coming from.

Back in the day, if I wanted the answer to some specific question about, say, restaurants in Chicago, I'd search for it on Google. Even if I didn't know enough about the topic to recognize the highest quality sites, it was okay, because the sorts of people who spent time writing websites about the Chicago restaurant scene did know enough, and they mostly linked to the high-quality sites, and that was the basis of how Google formed its rankings. Word of mouth only had to spread among deeply-invested experts (which happens quite naturally), and that was enough to allow search engines to send the broader public to the best resources. So yeah, once upon a time, search engines were pretty darn good at pointing people to high quality sites, and a lot of those quality sites became well-known in exactly that way.

Re: Google's Results Are Infested, Open AI Is Using Their Playbook from the 2000s

#314
post #211

Don't bet on AI staying clean. A lot of HN readers conceptualize the forces attacking the integrity of the search results as just some isolated people taking occasional potshots, and then maybe slinking away if their trick gets blocked. It is probably a lot more accurate to visualize the SEO industry as a Dark Google. Roughly as well resourced, with many smart people working on it full time, day in, day out, with inf…

I very much agree this is effectivity a 'honeymoon' period.

Expect the SEO collective to shift focus on AI if the search approach becomes profitable in a few years.

That said, given an "AI search" is estimated to be at least ten times [0] as expensive per query than traditional search, I hope you like ads.

For those hoping to see that cost to go down, training costs for improved models have instead been going up. [1]

[0] https://www.scientificamerican.com/article/what-do-googles-a...

[1] https://www.pymnts.com/artificial-intelligence-2/2024/openai...

Re: Google's Results Are Infested, Open AI Is Using Their Playbook from the 2000s

#315
Google seriously needs to scale up their generative models to all of crawling/indexing/ranking infrastructure. Their current ranking models are not capable of dealing with the next-gen web filled with 99% gen AI craps. I think they also know this. The problem is the cost and they're hyper-focused on bringing it down, but it is not fast enough.

Re: Google's Results Are Infested, Open AI Is Using Their Playbook from the 2000s

#316

Earlier quoted context omitted.

Agreed. So many times I have to put Wikipedia or Reddit behind my search to get anything useful out of google. So it can work. Google is clearly prioritizing junk over value

Why don't you use Kagi?

I've been using it for a while now. It is marginally better, but not exactly night and day. It seems to struggle with intent at times, and others I just get the same bland results as the free engines. The privacy is a big plus however.

Re: Google's Results Are Infested, Open AI Is Using Their Playbook from the 2000s

#317
post #251

Earlier quoted context omitted.

Probably because it costs money and it also likely also will quickly succumb to sloppification by experimenting with their own ai and having an unstable founder…

I'm using it for about two years and i haven't seen any sloppification. I see it as a feature that it is a paid service because i hope it will be a sustainable model for them to keep it as it is. I think it's a no brainer to pay for it instead of all the suffering people describe here. The founder remark i don't get

Not to discourage you, but note it took a while before Google succumbed. Hopefully Kagi will hold out.

Re: Google's Results Are Infested, Open AI Is Using Their Playbook from the 2000s

#318
post #314
post #211

Don't bet on AI staying clean. A lot of HN readers conceptualize the forces attacking the integrity of the search results as just some isolated people taking occasional potshots, and then maybe slinking away if their trick gets blocked. It is probably a lot more accurate to visualize the SEO industry as a Dark Google. Roughly as well resourced, with many smart people working on it full time, day in, day out, with inf…

I very much agree this is effectivity a 'honeymoon' period. Expect the SEO collective to shift focus on AI if the search approach becomes profitable in a few years. That said, given an "AI search" is estimated to be at least ten times [0] as expensive per query than traditional search, I hope you like ads. For those hoping to see that cost to go down, training costs for improved models have instead been going up . [1…

> I very much agree this is effectivity a 'honeymoon' period.

At this point I'd be much more interested to hear which "unicorn" tech company did not have such a honeymoon period which it later turned away from. This should really be the default, expected behaviour at this point.

Re: Google's Results Are Infested, Open AI Is Using Their Playbook from the 2000s

#319
post #279

Earlier quoted context omitted.

They have something Google never had: a paid tier. There are plenty of revenue models aside from ads.

MS already talks about ads for Copilot

Obviously the future is to train the model with the ads, so that they're indistinguishable from the core of the answer.

I kid, but also hope I'm wrong.

Re: Google's Results Are Infested, Open AI Is Using Their Playbook from the 2000s

#320
post #211

Don't bet on AI staying clean. A lot of HN readers conceptualize the forces attacking the integrity of the search results as just some isolated people taking occasional potshots, and then maybe slinking away if their trick gets blocked. It is probably a lot more accurate to visualize the SEO industry as a Dark Google. Roughly as well resourced, with many smart people working on it full time, day in, day out, with inf…

I think you're right, but also this doesn't contradict the article. Google reset to a cleaner state (leaving behind the advertising choked portals of the late 90s). Over time both internal and external forces have chipped aways at Google's original model.

Perhaps AI could drive a similar reset.

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