Earlier quoted context omitted.
The mistake Google has done here is that it deploys and launches and uses to garner attention projects under it's name. There is little to no, this is an experimental project by x team. It is this is a Google product. If everything is a product and you don't support most or expect most to die, then you damage the collective product that is the Google brand. And as a result how your employees feel and are treated abou…
They do that, this is what their various Labs and subsidiaries and internal accelerators are there for. The issue is that people figure out it's associated with Google and then expect it to be maintained as such.
(I'm just kidding; I don't actually hold a grudge against Google for terminating projects. Although I do miss Inbox. And it does looks like Google Labs was killed too?)