Ian's post is pretty incisive, although I've read so many of these over the past 15 years or so. And the prescription is always to go back in time. I don't really think that's possible. When you're a newcomer, a disruptor, the whole point is to be different. You're bold, you have a clarity of purpose, you say things like "we're building a new kind of a company" or "the user comes first." But once you achieve market d…
This is funny because Alphabet's homepage still quotes Larry Page bragging they won't become a conventional company:
As Sergey and I wrote in the original founders letter 11 years ago, “Google is not a conventional company. We do not intend to become one”