Earlier quoted context omitted.
Bingo. The cartel was so focused on trying to save their existing money printing machine they took their eye off the ball and refused to disrupt themselves. The cable television industry did the exact same thing. If they’d been willing to go OTT a decade ago and not force agreements based on geolocation, a lot of the streaming services that exist wouldn’t even need to exist today.
> The cable industry did the exact same thing. Kinda but not really. The cable providers were and continue to be hamstrung by the networks who force the cable providers to buy channel packages. Cable never had the leverage to, say, tell Disney that they only want to offer ESPN but not the 10 other Disney branded networks being offered. It was often all or nothing.
People didn’t quit cable because of price. They did it because of price to perceived value. As has been shown with the current state of streaming services, it isn’t actually cheaper to cut the cord. But what you do get is a lot more flexibility.
Imagine if Comcast had offered its own YouTube TV style service in 2012 (something Intel tried to do in late 2013 before it was summarily canceled — I almost took a job on that team and dodged a bullet), rather than hoping against hope that cord cutting wouldn’t take off? You’d probably have a bunch of Comcast subscribers to this day who were satisfied that they could watch all their TV live and on demand whenever they wanted.