Earlier quoted context omitted.
It's going to come out that Amazon calls the manufacturers for their basics goods, sends them the leading competing item and has them make it with slightly less expensive components to undercut the cost of the competitor. It's so blatantly obvious if you've ever done a side by side in things like lamps, backpacks etc and other super simple designs.
Walmart has been doing that for decades. And they probably were not the first. It is not a novel strategy.
Want an HDMI cable? Here's an overpriced Monster cable. Oh, don't want to pay absurdly high prices? Save money by buying one that is only 300% more than it should be instead of 400%!
The nice thing about Amazon was that it broke this model. Suddenly you could buy Anker or (insert small third party here) at very reasonable prices.
Amazon destroying those competitors is doing some damage to this, though.