Earlier quoted context omitted.
Are medium-sized customers valuable to Splunk? In sales we call this "Ideal Customer Profile." Why do I want a customer with less money to spend if I have a product with enough capability for the gigantic money-is-no-object customers?
That's why companies die in the long run. Microsoft dominated the nineties especially and the naughts less so but still because the marginal price of their OS was zero - due to piracy. Yes they didn't like business to run unlicensed but if you were a customer, nobody cared, because in 5-10-20 years you'd be a paying business or would work for a paying business. Splunk doesn't get that. There are no hobbyist/prosumer…
Not true. I ran a free (legit!) Splunk instance in my homelab for years. It's been several years since I shut the homelab down, so I couldn't tell you if they still have hobbyist licensing, but they certainly had it in the past.