Earlier quoted context omitted.
It's not like the people at Google didn't know about Goodhart's Law. Somehow I don't think SEO was ever meant to improve search results.
Honestly I’m just surprised it’s so profitable to be so spammy that this stuff is persisting. That said, when I see shit results, I hardly ever bother to click on the second page any longer. Perhaps the seo spam taking up the near-but-not-top results are the biggest schmucks of all, since they are probably putting in at least a little money/effort to get there, I would imagine?
Nobody seems to care that the ads are worthless and make nobody any money.