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Twitter misses ad revenue and user growth estimates

reuters.com

311–320 of 444 posts

Re: Twitter misses ad revenue and user growth estimates

#312
post #194

After all of these decades ... After talk/ytalk, .plan files, sysop chat, fidonet, usenet, livejournal/myspace/facebook ... I can't believe that the mass-adoption of threaded, text discussions looks like this ! What must non-technical, end user, always-online-generation think of this ? It's confusing, barely-usable garbage.

Honestly ? It great. Short consumable content that allows for vertical discussion in two directions with different meanings , per thread discussions that you can skip if you want.

If you find it boring you can bail at anytime and if you find it interesting you can bookmark tweets for later consumption. The trending feature allows for multi-community discussion, jokes, and memes.

Twitter encompasses engaging text-based human interaction perfectly.

Re: Twitter misses ad revenue and user growth estimates

#315
post #309

Earlier quoted context omitted.

It's one of those things where in theory and in the rule of law the CEO can do so. It does make me feel uncomfortable, though. As time goes on I am less and less supportive of the notion that private companies can do as they please on the basis that they are private companies. I don't know what 'the solution' is, but I do sense a precedent being established that I am weary of. Twitter is simultaneously a public spher…

>As time goes on I am less and less supportive of the notion that private companies can do as they please on the basis that they are private companies. There is no such notion - private companies have to obey the laws of the land like anyone else. Platforms like Twitter have the right to ban politicians on the basis of the rights of private property and freedom of speech and association. The same rights that allow re…

>"The inverse of this would be to give carte-blanche ownership and rights over all property to politicians"

Why would the alternative be carte-blanche over all forms of property? The government already forces telephone companies not to discriminate based on speech. Broadcasters must follow restrictions and allow government messages to be played under certain circumstances. The Net Neutrality folks are fighting so that Comcast cannot determine which parts of the internet I am allowed to visit using their service.

What would the harm be in making a law along the lines of "A digital service used primarily for communication with over twenty million members must allow sitting members of congress, the supreme court, the president, and members of the cabinet to disseminate any communication they so desire during their tenure."

The government controls what citizens can do with their private property all the time, and in just about every facet of our lives. I see no harm in making laws depending on the scale of the company.

Re: Twitter misses ad revenue and user growth estimates

#316

Earlier quoted context omitted.

One could argue they filled out their niche. Took the VC money, made the thing global, does what it says on the tin. The world now has a broadcast-short-messages service that can be used by people to reach their audience. Unfortunately that's not enough, since these tech firms tend to be priced to eat the whole planet, thus requiring a lot more than going global with a little thing that works.

One could argue they filled out their niche Between this and Facebook's recent woes, I wish this was a sign of a global tiring of social media in general. I'm frequently wrong about these things, but one can hope.

Wouldn’t TikToks rise be in opposition to that idea?

Re: Twitter misses ad revenue and user growth estimates

#318

Honestly? It's because their ads are trash. I know lots of marketing people and they all stay away from using them. Say what you will about Facebook and Instagram, their ads are better overall. There's been several times an Instagram ad showed up in my feed, and I said shut up and take my money. Nothing like that has ever happened on Twitter for me.

As an advertiser yes. This is definitely part of the answer. Google Ads is an amazing piece of tech with usually great ROI but requires lots of setup. Facebook is easy to use, worse in terms of ROI but it has the amazing feature of optimizing for spending 100% of your budget all the time. Twitter and LinkedIn don't do either.

Weird. All the B2B services I've bought in the last year are because of advertising were based on LinkedIn ads

Re: Twitter misses ad revenue and user growth estimates

#319

Earlier quoted context omitted.

Thanks, that's useful. What I don't get about twitter as a company: Why do they have so many employees? If they scaled back they could have a nice business as it is.

The goto answer for this is that they have the number of employees they have because they deemed each new employee to provide more value than they cost to employee. That’s their goal. Their goal is not to have the minimal number of people required to run some very simplistic description of their company. They would employee a thousand milk delivery people if they thought each one would provide more value than their c…

Alternatively, the cost of hiring the employee is lower than the cost of letting a competitor hire them

Re: Twitter misses ad revenue and user growth estimates

#320

Earlier quoted context omitted.

One could argue they filled out their niche Between this and Facebook's recent woes, I wish this was a sign of a global tiring of social media in general. I'm frequently wrong about these things, but one can hope.

Wouldn’t TikToks rise be in opposition to that idea?

It’s not the end of social media, just nearing the end of its first gods.
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