Google results have gotten dramatically worse over this last decade. Google now seems to fixate on the most common terms in my query and returns the most generic results for my geographic area. And, it seems like quotes and the old google-fu techniques are just ignored or are no longer functional. There are a whole host of factors behind this, but I'm certain that the switch to Natural Language Processing / Semantic…
When I search Google now I mostly get spam. “Product vs. Product” -> list of spam websites that just show them side by side with ads. “Product Review” -> same as above, spam. “Product referral code” -> sites with spam and no codes. Interesting web content is in Reddit (and youtube), Google exists as a tool to search Reddit since the “new” Reddit site is awful. Programming questions are mostly stack overflow, but occa…
I think the future of search is in finding trusted results, such as those upvoted by reddit or HN or SO, assuming the upvoting system is robust enough to withstand spambots etc. The question is whether a big enough fraction of the population actually care to get good search results.