Earlier quoted context omitted.
> A bit of friction, if applied correctly, is not a terrible thing I observed the same thing in a different context in my previous gig doing Linux training. We strived to make our books as clear and simple as possible. When we discovered streps in our labs that confused students, we would rewrite them to avoid repeating the problem in future classes. Eventually I started noticing a tipping point where if the lab did…
I once ran an ecommerce site, and due to a bug every customer saw a fairly cryptic error message. It was something along the lines of "You must login to perform that action". Our site didn't have a login system. By fixing that bug, conversions went down . We literally did an A/B test to prove that giving the user a stupid error increased revenue. We even played with the text of the error to maximize revenue. We never…
Experimenters recruited 40 Princeton students to take the
CRT [Shane Frederick's Cognitive Reflection Test]. Half
of them saw the puzzles in a small font in washed-out
gray print. The puzzles were legible, but the font
induced cognitive strain. The results tell a clear story:
90% of the students who saw the CRT in normal font made
at least one mistake in the test, but the proportion
dropped to 35% when the font was barely legible. You read
this correctly: performance was better with the bad font.
Cognitive strain, whatever its source, mobilizes System 2
[slow, conscious, laborious thinking], which is more
likely to reject the intuitive answer suggested by System
1 [the immediate, unreflective thinking by which we make
most of our minute-to-minute judgments].[1]
[1] https://www.goodreads.com/quotes/8867651-the-experimenters-r...