311–320 of 398 posts
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Okay, use it yourself. But do not encourage others to use it. It is adfraud and most people set it to full click through rate.
What is adfraud?
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OK but doesn't OP demostrate that the same IP clicked 15 times in a short period of time and he was charged for all of them? How could that be complicated to handle?
Well, for starters, the IP they see might not be the same IP that Reddit sees. If you are a fraudster, obfuscating IPs is something worth investing in to get by the ad network, not the publisher. There's no need to invest in fooling the publisher (in fact, appearing fraudulent to the publisher can be an objective ). Secondly, 15 times in a short period of time from the same IP might just be the ad system targeting a…
As the original poster noted, 15 requests from a single IP in a short amount of time should be an anomaly. There's no real world scenario where 15 people behind one NAT show interest to a specific ad simultaneously.
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Some people just don't want malicious code being run on their computers.
What malicious code are first-party ad networks running on your computer?
https://www.wired.com/story/pop-up-mobile-ads-surge-as-sites...
EDIT: Oh, I see you're massively limiting this scope to first party ad networks. I guess I have never really experienced issues with first party ad networks, as I practically never experience them. If they're truly first party ads, then they probably won't be blocked the ad blockers I run, because they'll be served by the same site I'm trying to access being first party and all.
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If you are going to attack people for not liking ads maybe throw out a disclaimer about how you make your living?
Wow, this is a weird thread. Who is this guy and why is everyone so mad at him about making his living in ad tech..? Him being in ads doesn't change the validity of the points he's making. Websites have to make money somehow. If you don't pay for a subscription, and don't allow the ads to run, why should you still feel entitled to consume their content? To be super clear: I'm in the ad-blocker camp, but I don't think…
Yep and in all honesty it's their resource use (slowing down web pages), sometimes intrusiveness (e.g. modal popups), masquerading as news articles (those Taboola boxes), and cross-site user tracking/data sharing behavior that annoy me more than anything else.
If ads were just inline hyperlinked images I'd find them much less annoying, and would probably not bother blocking them if that is all they were.
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Yeah, I would like to not use GA too in the ideal world too :/ That said, we do use the Anonymize IP setting and have all of the demographic / interest settings turned off for Google Analytics. We basically whittled 3rd party stuff down to GA and a Google font, so while not 100% perfect, I am pretty happy with the strides we have made.
Have you thought about moving to posthog or plausible? https://plausible.io/ https://posthog.com/
Plausible looks more promising of the two and I will check it out (PostHog could also be, but I didn't really understand the features as it related to a normal WordPress website).
It would be interesting to know how other Plausible users have found their traffic numbers compare vs Google Analytics. Likely that some users would be counted that weren't before, while perhaps bot filtering works differently.
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You don’t necessarily need to implement bidding on a dedicated slot—-the TV comparison assumes you’re sending the same thing to each user. This isn’t TV though, you can display different ads to different people of you wanted. How about a system where probability of seeing an ad is weighted by how much money an advertiser pays? Then you just normalize across bidders and choose on that curve. Then perhaps the time slot…
If you're bringing in those buckets, you are already in the slippery slope bringing you to the current system. Why not a bucket for people who visit the site often? A bucket for people using advanced site feature A, feature B? A bucket for people who subscribe to /r/teen?
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Well, for starters, the IP they see might not be the same IP that Reddit sees. If you are a fraudster, obfuscating IPs is something worth investing in to get by the ad network, not the publisher. There's no need to invest in fooling the publisher (in fact, appearing fraudulent to the publisher can be an objective ). Secondly, 15 times in a short period of time from the same IP might just be the ad system targeting a…
There is no way to obfuscate an IP address on a TCP connection. The TCP sequence numbers are random so if the fraudster spoofs their IP, they won't get the return traffic and will be unable to complete the handshake and even establish a connection. As the original poster noted, 15 requests from a single IP in a short amount of time should be an anomaly. There's no real world scenario where 15 people behind one NAT sh…
I think you misunderstand how this works/is done.
> The TCP sequence numbers are random so if the fraudster spoofs their IP, they won't get the return traffic and will be unable to complete the handshake and even establish a connection.
A bunch of misperceptions here.
I'm posting this right now from an IP address that is different than the IP address that HN sees on their side. Likely you are as well. I'm not doing IP address spoofing like you are describing (though you can indeed do that, even with TCP... there are RFCs on it and everything, it's just totally unnecessary), because that isn't needed. A simple NAT, VPN, or proxy can obfuscate the IP you are using. Click fraud is really no different from SPAM in the way that perpetrators collect pools of IP addresses/computers and relay their activity through those addresses/computers to obfuscate its true origin.
The TCP connection used to click on the ad on reddit is not the same TCP connection used to visit the advertiser's landing page, so there is no need to mess with anything at the TCP level for a different IP address to be presented to the publisher.
> As the original poster noted, 15 requests from a single IP in a short amount of time should be an anomaly. There's no real world scenario where 15 people behind one NAT show interest to a specific ad simultaneously.
Would you consider it an anomaly for 15 people anywhere on the Internet to show interest in an ad over a short amount of time? If so, you probably should rate limit your campaigns accordingly, but if not then there's no reason why you should consider it an anomaly for 15 people to show interest in an ad over the same IP. Particularly since ad engines have behaviours that make it disproportionately likely that an ad will be shown to people at the same time if they are behind the same IP. I'm not saying it isn't an anomaly. It could well be, but it is far from definitively fraud. This kind of "anomaly" happens all the time for reasons that have absolutely nothing to do with fraud.
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Was visiting distant family ~10 years ago in a small Yugoslav village. They had ~2mbit fixed wireless (w00t), but when I installed Adblock and dialed up their CRT to 85hz from 60, they didn’t even notice anything changed .
Adblock is one thing, but why would anyone notice a 15 fps increase?
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I'm no expert, but one observation I had is podcasts seem to follow this model. Most podcast ads I hear are read by the hosts themselves, though a small number splice in targeted advertiser-provided audio (eg a UK soccer podcast will play me local Canadian ads). For the podcasts that follow the former model, they don't seem to rely on timeslots (i.e. payment just for ad being shown), though some may be involved. Inst…
Spotify will be inserting targeted ads into their podcast streams, if they haven't started already. Something to keep in mind for anyone who was thinking of listening to podcasts on Spotify. I think Stitcher does this as well.
Say someone's listening to WAP on the free version of Spotify, Their ad tracking indicates that they've had recent searches for life insurance. The algorithm would then inject a Cardi B sounding rap lyric about how bomb Northwest Mutual's whole life product line is.