In probably 99% of AI/ML use cases the AI/ML is basically just a commodity item and the real “expertise” comes from getting and preparing good datasets for analysis, and having a clear problem to solve. The strategy behind something like AWS SageMaker is based entirely around this idea.
The problem is that too many companies believed it was the opposite so they built and hired all these AI/ML “experts” that just wanted to “built models” but didn’t want to focus in the messy hard stuff like finding and cleaning data. Nearly all of these AI/ML “experts” inside companies were also broadly just applying off the shelf tools and algorithms, perhaps with a bit of ensembling, rather than actually building new AI/ML approaches.
As a result, the big investments inside most companies produced a flash and puff of smoke that got people briefly excited followed by a lot of money spent with little business value returned.
I’m a big believer in ML approaches, but in most cases companies need to be focusing in their data first against clear business problem and just use off the shelf tools for the rest. That’s good enough for nearly all needs.
There’s a big bubble at the moment with all these “AI/ML” teams that’s going to crash hard as businesses realize the above and reset to focus on stuff that works and generates tangible value for the business.