Live data from Hacker News

Researchers find inverse correlation between advertising and life satisfaction

hbr.org

311–320 of 359 posts

Re: Researchers find inverse correlation between advertising and life satisfaction

#311
post #305

Earlier quoted context omitted.

So in an American context... NPR and PBS exclusively then? Because people have proven for quite a long time that they are not willing to foot the bill. (I'm from Canada so our equivalent would be CBC and TVO.) My guess is that if advertising was banned, the news media would become even more reliant on billionaires to keep them going, and I can't imagine that's healthy for a democracy. I know advertisers have impacted…

So you are replacing state benevolence with the advertising industry's benevolence :). If the news/media organizations cannot survive and profit without either help, then shouldn't they be allowed to wither ? Instead of imposing this garbage on everyone, young ones included. Or do we consider them an essential industry now ? BTW, that news is important is also a "need" created by advertising, so that, .... they can s…

> that news is important is also a "need" created by advertising, so that, .... they can show more ads :).

You don't consider the news to be an essential part of a democracy?

I've said enough about why I believe advertising is a net positive, so I'm not gonna retread that part.

But question the value of "the 5th estate" to society? That's a whole other level.

Re: Researchers find inverse correlation between advertising and life satisfaction

#312

Earlier quoted context omitted.

> Advertising isn't there to help consumers--it fundamentally is the wrong way to help consumers. Advertising helps businesses. Businesses serve consumers. Businesses wouldn't spend a dime on advertising if it didn't need to in order to stay in business. Ergo, advertising serves consumers, albeit indirectly. > They aren't honest about it. Has any advertiser ever claimed to give you the full picture? Both sides of the…

> Advertising helps businesses. Businesses serve consumers. No, businesses serve themselves. Corporations are not your friends. Sometimes their interests align with consumers' but not always. > Has any advertiser ever claimed to give you the full picture? Both sides of the argument? No, of course not. It's a sales pitch. You know it's a sales pitch. They know you know it's a sales pitch. They know that you know that…

Never claimed it was altruistic. Is altruism the only acceptable way to make a living?

And my claim, to be specific, is that I disagree with your definition of lying. So does the dictionary.

Re: Researchers find inverse correlation between advertising and life satisfaction

#313

Earlier quoted context omitted.

Interesting challenge. What would constitute proof? I'm not being facetious and I honestly don't know if I could prove it. It's simply a value we hold dear and we're up front about it with our clients and our team. We refuse to be dishonest, because it's bad for business. For context: we're a small agency in a small city. If we either lied to our clients or produced dishonest advertising, we believe we'd be out of bu…

I believe you believe what you wrote. I will say the same for the same people chastising you. It all comes down to a difference in perspective, values, and outlook. I don't believe the hate you're getting is justified, but for someone that works in marketing: your copy is unconvincing ;) Perhaps you didn't frame properly for your audience? You seem more on the defensive instead of the offensive, morphing your positio…

Nods

Re: Researchers find inverse correlation between advertising and life satisfaction

#314

Earlier quoted context omitted.

I apologize fo the comment about the tech industry. I was going to edit it to simply take it out, but that wouldn't be terribly honest of me. So it stays. But I can't in good conscious say "hey, please don't be a jerk to me for being in advertising" and then turn around and mock the entire tech industry. That's BS on my part.

You're a good man, Charlie Brown. I understand it's frustrating dealing with these types of people. Just know that HN is a bubble and doesn't usually represent the majority of people, just a ... vocal subset of people

Hahaha, thanks :-)

Re: Researchers find inverse correlation between advertising and life satisfaction

#315

Earlier quoted context omitted.

Using advertising to create demand is only a tiny part of the advertising market, and arguably the worst way to spend your ad budget. Most advertising is to maintain your market share in already established and very competitive markets. E.g., Coca-Cola plastering their logo everywhere to prevent Pepsi from doing the same. It's certainly not to convince those who don't drink Coke to start doing so.

It seems like as a society if we agreed not to have advertising, we would save both companies (b|m)illions of dollars. This isn't an argument for advertising, it's an argument that advertising is an infectious disease: once one company in an industry starts advertising, the others have to advertise to compete. And that hurts consumers because every dollar spent on advertising is a dollar that comes out of the pockets…

It is a symptom/emergent result of competition really and differentiating themselves. Not having competition would obviously lead to more stagnation which would lead to things being worse for consumers.

Really advertising is sort of an analog to reproductive signaling burdens like males deliberately showing fitness by making themselves obvious to predators.

Re: Researchers find inverse correlation between advertising and life satisfaction

#316

Earlier quoted context omitted.

Yes, but what are you giving up to do that?

Not much. Cleaning your house counts as excercise too. It's every bit as healthy as walking and then some because your using your whole body, and squating and moving around.

i mean, yeah if you're 60+, cleaning your house is good exercise. But let's not pretend that cleaning your house is exercise for anyone under 60.

Re: Researchers find inverse correlation between advertising and life satisfaction

#317

Earlier quoted context omitted.

> Advertising helps businesses. Businesses serve consumers. No, businesses serve themselves. Corporations are not your friends. Sometimes their interests align with consumers' but not always. > Has any advertiser ever claimed to give you the full picture? Both sides of the argument? No, of course not. It's a sales pitch. You know it's a sales pitch. They know you know it's a sales pitch. They know that you know that…

Never claimed it was altruistic. Is altruism the only acceptable way to make a living? And my claim, to be specific, is that I disagree with your definition of lying. So does the dictionary.

Look man, you responded within a context. Maybe you didn't claim they were being altruistic, but in context, you're posting in defense of statements made by people who are claiming altruism, or at least helpfulness, by advertisers.

If you want to argue that presenting partial information with the intent to deceive isn't within the strict lying, fine, I'll concede that pedantic point. That's a rather silly hill to die on, though: do we really care about the difference between two different ways advertisers might attempt to deceive us? I think it's pretty reasonable for me to say that I don't like people who try to deceive me, regardless of whether they do it by lying, or by presenting an unbalanced, partial section of the facts.

Re: Researchers find inverse correlation between advertising and life satisfaction

#318

Earlier quoted context omitted.

The knowledge is that product exists, followed by its purpose, features and benefits to you. Why would they tell you about a competitor?

Can't help but notice that the product's flaws isn't in that list. I think the point is that advertising is providing you an ideal imagery to drive you to buy their product, truth and knowledge be damned.

Flaws are subjective depending on how a product doesn't match your needs. What would a company consider a flaw? The product is released as designed, with no obvious issues.

Again, the knowledge is them telling you about the product. They don't make you do anything other than provide information. You're entirely in control of your decisions.

Re: Researchers find inverse correlation between advertising and life satisfaction

#319

Earlier quoted context omitted.

It seems like as a society if we agreed not to have advertising, we would save both companies (b|m)illions of dollars. This isn't an argument for advertising, it's an argument that advertising is an infectious disease: once one company in an industry starts advertising, the others have to advertise to compete. And that hurts consumers because every dollar spent on advertising is a dollar that comes out of the pockets…

It is a symptom/emergent result of competition really and differentiating themselves. Not having competition would obviously lead to more stagnation which would lead to things being worse for consumers. Really advertising is sort of an analog to reproductive signaling burdens like males deliberately showing fitness by making themselves obvious to predators.

> It is a symptom/emergent result of competition really and differentiating themselves. Not having competition would obviously lead to more stagnation which would lead to things being worse for consumers.

Right, but we don't have to accept that it has to be this way. If we're committing to the idea that competition is there to benefit consumers, we should cut out the parts of competition that clearly aren't beneficial to consumers.

There would still be competition if people got information about products from independent reviewers, it would just be competition based on the qualities of the products, rather than the advertising.

Re: Researchers find inverse correlation between advertising and life satisfaction

#320

Earlier quoted context omitted.

The knowledge is that product exists, followed by its purpose, features and benefits to you. Why would they tell you about a competitor?

They would tell me about the competitor if they were actually trying to help me. My point is that advertisers are not trying to help me.

Advertisers are just companies and people doing the advertising, and they're only trying to tell you about their product (which helps you in it's intended function).

Where did you get this requirement that they must help you with your entire shopping comparison? Why would they do that for free? It's your responsibility to learn about what you need and make the decision that's best for you.

Also there's plenty of marketing that does help, for example the entire field of content marketing where educational and informative content is posted with a minor sponsor mention.

Post reply on HN