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Google's search results have become more than just a directory of websites like it was in previous years. It now integrates tons of specialized results such as embedded videos and smart answers to direct questions. It will only move further and further away from simple lists of sites as their AI improves. I fear this fine will deter innovation here as any special results Google adds will be scrutinized heavily. It's…
> If Google was merely a Yellow Pages style service as it was previously then I'd be more sympathetic to the idea of distorted rankings favouring Google services but that's becoming less and less the typical user experience. Well, I'm primarily agains the idea of giving a single, non democratically controlled non-international entity, so much power. To the point where I don't care if Google is forced to stop innovati…
Google could partner with other companies to do integration in their search engine for those smart results but then they'd just be giving another company an unfair advantage.
I don't see how you could stop this without crippling the type of answers Google provides. Besides maybe offering open tools they could automously integrate with.
Google pushed for adding metadata so any web developer can add things like star ratings and pricing directly to SERPs. But the adoption has been limited and limited compared to a full custom integration with a web service they control.
But regardless Google is a monopoly that we can't really do much about. Plenty of people have tried to compete and failed so there will be some consequences of that.
Considering how important the tool is to the world I'm quite the opposite. I'd rather let Google have a few specialized subsites which they can dominate a few markets with ease, in exchange for not severely limiting the potential of their technology - a technology we are all stuck using for the foreseeable future.